What you sell is as important as how you sell and present it. No single aspect of marketing is more important than a quality business website, your organization’s front door. That is what your prospective customers see before they decide to buy from you. A professional business website isn’t good enough to break through and convert users into engaged customers and brand ambassadors.
What You Need For a Professional Business Website
Over time we have worked on several projects. In that time, there are common elements we’ve identified as important for all businesses. Here are our top 3.
1. Optimized Business Website for Mobile
All of your customers are likely to access your business website through their mobile devices. Today there are no excuses, your site must look great and work well on any platform. Optimizing for mobile will improve both the experience of your visitors and your SEO Rankings. So you must look out for how your website appears on different mobile devices and browsers.
2. Well-designed and Optimized for your niche
Your business website reflects your company, your products, your services, and ultimately your brand. So it’s important to be visually appealing, polished, and professional. Allow white space, and uncluttered layouts with quality photographs and graphics, and let your message shine through.
Equally important, the site must work quickly, correctly, and as expected. Every page should always be fast and functional because any of them could be a potential customer’s first or only impression. Broken, slow, or poorly constructed areas will leave your visitors frustrated and encourage them to leave. (Check out this post on improving website speed)
3. Easy to navigate
Site visitors are always in a hurry so don’t make them work for the information or they will not come back. Your web navigation must be as smooth as possible and user experience (UX) plays a key role in helping visitors use, understand, and stay on your website. Help users accomplish their tasks quickly with onsite search and keep them engaged by suggesting related content and minimizing dead ends.
At Edens, we are keen on ensuring we take all this stress off you and build a website tailored to your niche and customers’ interests.
Talk to us today, Click here to Get Started.
