Did you know that over 81% of web traffic in Nigeria now originates from mobile devices? This means that in 2026, designing for desktop first and mobile second is no longer a viable strategy for your business. This year, the websites that convert are not necessarily the ones with the most complex animations or heavy […]
Mobile-First Design in Lagos: 7 UX Rules for 2026 Read More »
Let me tell you a true story about my friend, Amaka. For three years, she poured her heart and soul into building a thriving fashion brand entirely on Instagram. She was brilliant at it. She grew her community to over 40,000 loyal followers, secured brand sponsorships, and managed a constant stream of orders through her
My Friend’s 40k-Follower Instagram Business Vanished Overnight. Here’s the Lesson. Read More »
At Edens Digital, our mission is to be the growth partner for ambitious Nigerian businesses. We build powerful brands, design high-performance websites, and execute digital marketing strategies that drive sales. But we’ve learned a crucial lesson: the most brilliant marketing in the world can’t fix a broken foundation. Your legal business structure is that foundation.
The Founder’s First Mistake: Why Your Business Structure is a Marketing Decision Read More »
Recurring costs, such as rent, salaries, marketing expenses, and electricity/fuel bills, are often the top drains on a business’s finances. It’s why many businesses are resorting to varying models, including remote arrangements to reduce office overhead, minimum base pay with commissions for performance and results, shorter work hours, etc. No matter the model, there’s an
When Your Website Stops Making Money: 5 Signs You Need a Business Website Redesign Read More »
In the world of logistics, trust is the most valuable currency. For high-value contracts, partners and clients don’t just look at your operational capacity; they look at your digital presence. A weak or non-existent website can be a major red flag, suggesting a lack of professionalism and credibility. This was the challenge facing Kaynoid Global,
Logistics Web Design Case Study: From Zero to Global Presence in 3 Weeks Read More »
For every 100 people who visit an average Nigerian e-commerce site, over 70 will leave without making a purchase. A huge number of them leave for one simple reason: the website was too slow. They clicked a link, waited for what felt like an eternity as their data ticked away, and gave up. It’s a
Website Speed Optimization: A Complete Guide for Nigerian Businesses Read More »
Is your website your hardest-working employee or your laziest? It’s a serious question. Your website should be a 24/7 sales engine, actively generating leads and driving revenue while you sleep. But for many Nigerian businesses, their site is little more than a digital business card; a costly, underperforming asset that doesn’t contribute to the bottom
How a Professional Website Redesign Can Increase Your Sales (A Lagos Case Study) Read More »
Ever tried to open a website on your phone and given up because it took too long to load? Your customers feel that same frustration when they load your website and encounter a slow website. Such a performance will cost you money except you fix it. This is where Google’s Core Web Vitals come into
A Nigerian Business Owner’s Guide to Core Web Vitals (LCP, INP, & CLS) Read More »
With so many businesses online, if you cannot stand out, you will lose traction in the market. One way to achieve this is through your website, and nothing sets you apart from the crowd like a custom web design. What do I get from a custom website compared to just using one of those popular
Why Your Brand Needs a Custom Web Design in 2026 Read More »
