Black Friday is the ultimate shopping showdown. To win over customers, you need to offer more than just a generic “20% off” plastered across your website. You need to think about how to make your Black Friday offers in a way that truly excites and entices your customers.
8 Black Friday Offers To Help You Decide
To help you get started, we’ve curated 8 out-of-the-box Black Friday offer ideas, inspired by various brands, to help you stand out from the crowd:
1. The “Mystery Box” (Inspired by Birchbox)
Offer a curated box filled with surprise products at a discounted price. Customers love the thrill of the unknown and the potential to discover new favourites.
The mystery box creates excitement, encourages larger purchases, and introduces customers to new products. To make it even better, offer different mystery boxes based on customer segments or product categories.
2. “Gift It Forward” (Inspired by Patagonia)
For every purchase made, donate a product or a portion of the proceeds to a charitable cause. Customers feel good about their purchase knowing they’re contributing to a greater good.
This approach appeals to socially conscious consumers, enhances brand image, and differentiates your offer. You can partner with a charity that aligns with your brand values and resonates with your target audience.
3. “VIP Early Access” (Inspired by Sephora)
Our third Black Friday offer will require you give your most loyal customers (e.g., email subscribers, loyalty program members) exclusive early access to your Black Friday deals. This method rewards loyal customers, creates a sense of exclusivity, and drives email sign-ups.
To ensure success, promote early access in the weeks leading up to Black Friday to build anticipation.
4. Gamified Deals
Turn shopping into a game with interactive promotions like spin-to-win wheels, scratch-off discounts, or online scavenger hunts.
Gamifying your sales funnel makes shopping fun and engaging, encourages customers to explore your site, and increases time spent on your website.
Ensure you offer a variety of prizes or discounts to keep customers engaged.
5. “Bundle Up and Save” (Inspired by Brooklinen)
Offer curated product bundles at a discounted price, encouraging customers to buy more. Bundled products increase average order value, introduce customers to complementary products, and help clear out inventory.
When creating bundles, use popular product combinations or customer needs if you choose this method.
6. “Flash Sale” (Inspired by Amazon)
Offer limited-time flash sales throughout Black Friday and Cyber Monday to create a sense of urgency and excitement. Amazon has used this to drive impulse purchases, encourage customers to check back frequently and create a sense of scarcity.
Here is the caveat: Flash sales require heavy promotion either through social media or email marketing to succeed.
7. “Free Shipping” (Inspired by Target)
Another common Black Friday offer idea is to offer free shipping. But do it with a twist by making your purchase threshold lower than usual. This removes the most common barrier to purchase, encouraging larger orders, and can be a deciding factor for price-sensitive shoppers. You may also need to promote this in your ads and on your website.
8. “Personalized Deals” (Inspired by Netflix)
In much the same way that Netflix uses data and customer segmentation to offer custom movies, you can use your data and customer segments to personalise discounts and provide product recommendations.
Offering custom deals can make your customers feel valued, increase relevance, and improve conversion rates. To succeed, use email marketing and website personalization to deliver targeted offers.
Conclusion
Black Friday is your chance to shine. Ditch the generic discounts and think outside the box! Surprise and delight your customers with Black Friday offers they cannot ignore. Make them feel valued with early access and exclusive perks. And don’t forget the power of giving back – align your brand with a cause that resonates with your audience.
Need help to champion your Black Friday campaign?
As a full-service digital agency, Edens Digital curates superb e-commerce experiences for customers. From website design and development to paid media campaigns and email marketing, we can help you maximize your Black Friday potential.
Contact us today for a free consultation. Let’s make this your most successful Black Friday yet!
