How We Generated 1,000 First-Time Health Test Bookings for Healthtracka
About the Client:
Healthtracka, a leading health testing startup, was at a crossroads.
Despite being a known brand and consistently generating leads, the business faced challenges in converting these leads into bookings and achieving a sustainable cost per acquisition (CPA). With several marketing strategies in play, the results remained below expectations. The brand needed a fresh, strategic approach to overcome these hurdles and reignite growth.
When we partnered with Healthtracka, we immediately saw the untapped potential in their existing efforts. Their strong foundation in messaging campaigns and their diverse health testing offerings provided the perfect opportunity to implement impactful solutions. Thus began our journey to transform Healthtracka’s marketing performance and drive exceptional results.
Edens Digital’s Strategic Approach:
Comprehensive Audit of Marketing Initiatives
Our journey began with a full-scale audit of Healthtracka’s previous advertising efforts. We identified the strengths of their existing campaigns (particularly their messaging campaigns) and uncovered gaps in audience targeting, creative messaging, and campaign structures. This audit informed our roadmap for improvement.
Messaging Campaign Optimization
Building on what was already working, we optimized Healthtracka’s messaging campaigns to resonate more deeply with their target audience. We refined the copy, adjusted the tone to address customer pain points, and introduced a stronger call to action to drive conversions.
New Ads Copy and Creatives
To reinvigorate their ads, we developed fresh, engaging ad copy and visually appealing creatives. These elements highlighted the unique benefits of Healthtracka’s services, such as convenience, affordability, and reliability, while addressing the key concerns of their target audience.
Improved Ads Targeting
Using advanced audience segmentation and targeting techniques, we launched campaigns designed to reach high-intent customers actively searching for health testing services. We focused on tailoring ads for specific customer segments, such as men, women, and couples, based on their unique needs.
Social Media Growth
To boost brand visibility, we optimized their social media strategy. This resulted in a remarkable 50% increase in followers, growing their social media audience from 8,000 to 12,000 followers within a short period.
Email Marketing Optimization
We redesigned Healthtracka’s email marketing system, creating visually appealing templates and automating personalized email sequences. These changes improved engagement, leading to higher open and click-through rates and driving repeat bookings.
Data-Driven Campaign Adjustments
Throughout the campaign, we closely monitored performance metrics, conducted A/B testing, and made data-driven adjustments to improve the efficiency and effectiveness of our strategies.
The Results:
Over 1,000 First-Time Test Bookings:
Our strategies drove more than 1,000 new customers to book tests for the first time, a significant milestone in Healthtracka’s growth.
800% Increase in Marketing Qualified Leads (MQLs):
We generated over 8,000 high-quality leads, demonstrating the campaigns’ success in engaging a broader audience.
50% Social Media Growth:
By refining their social strategy, we grew Healthtracka’s social media following from 8,000 to 12,000, increasing their brand reach and engagement.
30% Decrease in Cost Per Acquisition (CPA):
By optimizing targeting and ad spend, we significantly reduced the CPA, improving overall campaign efficiency and profitability.
Increased Engagement and Retention:
Email open rates and click-through rates improved by 25%, while a retention strategy encouraged repeat bookings from first-time customers.
5x ROAS {Return on Advertising Spend}:
Our campaigns achieved a 4x ROAS, signifying a substantial increase in revenue relative to ad spend.
Conclusion:
Through a combination of strategic audits, messaging enhancements, targeted ad campaigns, and landing page optimizations, Edens Digital successfully revitalized Healthtracka’s marketing performance. The results demonstrate the power of a data-driven, customer-focused approach in transforming challenges into opportunities.
Our partnership with Healthtracka not only improved their bottom line but also strengthened their position as a trusted leader in health testing services.
