Last updated: 12 November 2026
OpenAI has opened a way for businesses to claim their profile on ChatGPT, verify ownership, update their details, and see how often ChatGPT mentions them. The program, called Businesses in ChatGPT, began rolling out in beta on 10 November 2026, with a new area called Business Hub at its centre.
We have had clients tell us they found us through ChatGPT, so this is not an abstract development for us. Buyers are already asking AI tools who to trust, and now there is an official place for a business to manage what those tools can show about it. That raises practical questions. Who can claim a business on ChatGPT? How does it work? And does claiming a profile make ChatGPT recommend you?
This guide answers those questions plainly, including where the limits are. The short version is that it is worth claiming your business on ChatGPT if you are eligible, but claiming is the start of the work and not the result.
What Is the ChatGPT Business Hub?
Business Hub is where an eligible business can claim its profile in ChatGPT, provide business and product details, and view insights on how people engage with it. According to launch coverage, it was free at launch, though OpenAI has not ruled out a paid model later, and OpenAI describes the program as an early step it plans to expand.
It helps to separate two features that many people may confuse
- Business profile: This refers to a claimed, verified listing whose details you manage, with a blue check once identity verification is approved.
- Business agent: This is an optional AI agent that answers customer questions about your products and policies, using information you provide. As of the time of writing, it is only available to eligible ecommerce and online service businesses in the United States.
Why It Matters for Any Business on ChatGPT
Economists call a credible, hard-to-fake cue a signal. Michael Spence’s signaling theory explains that when a buyer cannot judge quality directly, they rely on signals that are costly to counterfeit. A verified badge is one such signal. It tells a person, and the system behind the answer, that a real, authorized representative stands behind this information.
For a business on ChatGPT, verified details are a way to reduce the chance that an answer relies on outdated or incorrect information.
Who Can Claim Your Business on ChatGPT?
You can claim a business if you own it or are authorized to represent it, and you must verify your connection and be approved. It does not matter if you don’t have an advertising account or an enterprise agreement with OpenAI.
Location and Business Type
Availability depends on where the business is located and what type it is. Coverage of the launch reports that profiles can be claimed in markets where ChatGPT operates, subject to verification requirements, while local stores and restaurants can currently claim only an existing US listing. Online businesses may see an option to add their business if they cannot find it.
For Nigerian businesses, the practical step is simply to sign in to ChatGPT, open Business Hub, and search for your business. If you find your business name, you will be prompted to join a waitlist with your email. Ensure you treat any claim of guaranteed availability with caution, because OpenAI states that access depends on industry, location, verification, and integrity checks.
Who Gets a Business Agent
Agents are currently limited to eligible ecommerce and online service businesses in the United States that have a website and meet OpenAI’s Business Agents Policy. Businesses elsewhere can still manage a profile without an agent.
How to Claim Your Business on ChatGPT
There are a few steps to take ig you plan to claim your business on ChatGPT.
Step 1: Prepare What You Need Before You Start
Gather the following in advance, because delays usually come from missing access or documents:
- Access to your website’s domain settings, or the person who manages them
- Your business phone number and business email
- Your business registration information
- A government-issued ID for the person claiming
- Proof that you are authorized to represent the business
Step 2: Find or Add Your Business in Business Hub
Sign in to ChatGPT, open Business Hub from the sidebar, and search for your business by name. Select the matching listing and confirm which ChatGPT account will manage it. If you received a claim invitation, open the personal link in the email using the address that received it. If the listing shows “Contact support”, it is locked, and you should request help with access.
Step 3: Choose a Verification Method
OpenAI offers several methods, depending on the business:
- Business phone, by text message or automated call
- Business email, with a code sent to the associated address
- Website domain, by adding a TXT record to your domain’s DNS settings exactly as shown, which can take time to appear
- Shopify, by connecting your store and logging in
OpenAI reviews the claim and emails its decision or a request for more information. If someone else already claimed the business, there is an option to dispute ownership.
Step 4: Complete Persona Identity Verification
Claim approval and identity verification are separate. Identity verification through Persona is required before you can publish changes to your business information, connect a product feed, view insights, or create an agent. A blue check appears only after Persona verification is approved, so claiming alone does not give the profile a verified badge. Make sure the business name, address, and any registration number match your official records, because mismatches are a common reason for failed checks.
Step 5: Complete Your Profile
Once approved, you can update your website, business description, product or service category, logo, delivery policy, and return policy, and add a cover photo and other optional details. Everything must follow the Businesses in ChatGPT policy. OpenAI reviews and publishes changes, and updates can take time to appear. ChatGPT may also draw on other sources when answering questions about your business, so your own profile is one input among several.
Step 6: Connect a Product Feed if You Sell Products
Sellers can share prices and availability by connecting a product feed, including a Shopify feed, or by uploading a CSV that meets the product feed specification. Connecting a feed does not publish an agent or guarantee that ChatGPT recommends your products.
Step 7: Read Your Insights Correctly
After verification, Insights show aggregate activity over the past 28 days:
- Mentions. For an online business, a mention counts when ChatGPT references the business’s website, and the brand name alone does not count. For a local business, it counts when ChatGPT shows a result for that location.
- Website clicks. How often people click through to your website.
- Discovery topics. Common themes in answers that mention or cite you, which do not reveal individual prompts or directly measure customer intent.
Treat the numbers with care. Counts may be incomplete, and a blank metric does not necessarily mean zero activity. The economist Charles Goodhart observed that when a measure becomes a target, it stops being a good measure, so use mentions and clicks as signals to investigate, not scores to chase.
Step 8 (Optional): Build and Publish a Business Agent
If you are eligible, review the information your agent will use, preview it with a typical customer question, correct anything wrong, and publish when ready. The current agent explains products and policies and links to your website. It cannot complete purchases, make bookings, or check a customer’s order. Businesses do not receive individual prompts or customer conversations.
What Claiming Your Business on ChatGPT Does Not Do
1. It Does Not Guarantee Visibility
OpenAI is explicit that claiming lets you manage the information you provide, but does not guarantee increased visibility or give you direct control over ChatGPT’s independent recommendations. Advertising does not influence those independent answers either. Selection is also narrow: a study from AirOps, reported across industry coverage, found that ChatGPT cites only about 15 percent of the pages it retrieves.
2. It Does Not Replace Your Website and SEO
ChatGPT’s answers still draw heavily on crawlable, authoritative content across the web. A verified profile on top of a thin website is a weak foundation. The groundwork we describe in our guide on how to get cited on ChatGPT, including Bing indexation, answer-first content, schema, and entity optimization, still decides whether you are retrieved and cited. Search visibility matters as much as ever, a point we make in our post asking whether SEO is dead.
3. It Is a Platform You Do Not Own
Pfeffer and Salancik’s resource dependence theory warns that organizations become vulnerable when they rely heavily on resources controlled by others. Business Hub is free today and may change. Treat it as an additional channel and keep investing in your own website, email list, and relationships, so that your visibility never depends on a single platform’s decisions.
How to Get Your Business Ready Before You Claim It
Preparation improves both the claiming process and what ChatGPT can find about you.
1. Make Your Business Information Consistent Everywhere
Use the same business name, address, phone number, website, and description across your website, social profiles, directories, and press mentions. Consistency helps systems recognize that all of these refer to one entity, and it prevents verification mismatches.
2. Strengthen Your Website and Schema
Add Organization schema with a complete sameAs list, a clear About page that names the people behind the business, and well-structured service or product pages. These help machines understand who you are and what you offer. Our AI SEO services cover this groundwork.
3. Publish Clear Policies and Product or Service Pages
Because delivery and return policies can be shared in your profile, make sure they exist and are written clearly on your website first. Clear service descriptions and pricing guidance also give an answer something accurate to draw on.
4. Build Reviews and Third-Party Presence
Independent reviews, directory listings, and credible mentions corroborate what you say about yourself. Assistants rely on third-party evidence, so a verified profile works best when it is supported by a real reputation elsewhere.
5. Make Sure the Right Person Can Verify
The person who claims the business must be authorized to represent it and able to complete ID verification. Decide who that is before you begin, and make sure they can access your domain settings and business email.
Can an Agency Manage Your Business on ChatGPT?
OpenAI’s help article says the admin who claimed the business can add teammates in Business Hub and grant an agency access to manage the business or its agent, with each person using their own ChatGPT account. Personal claim invitations should not be forwarded to give someone access, and invitations can depend on the account used to claim.
What an agency can do is help without taking control away from the owner by auditing readiness, preparing documents, guiding the claim and verification, setting up schema and supporting pages, advising on product feeds, and reviewing insights over time to see what is working.
The Bottom Line
Claiming your business on ChatGPT is a sensible, low-cost step for any eligible business, and the sooner the groundwork is in place, the easier it is to use well. It lets you manage the information ChatGPT can use, earn a verified signal, and see how often you are mentioned.
If you want help finding out whether your business can claim its profile, preparing the groundwork, or making sense of the insights once they arrive, we are happy to talk.
Frequently Asked Questions
What is the ChatGPT Business Hub?
Business Hub is a new area in ChatGPT where eligible businesses can claim their profile, verify ownership, update their details, connect product feeds, and view insights such as mentions and website clicks.
How do I claim my business on ChatGPT?
Sign in to ChatGPT, open Business Hub from the sidebar, search for your business, and choose a verification method such as business phone, business email, website domain, or Shopify. Then complete identity verification with Persona.
Is it free to claim your business on ChatGPT?
It was free at launch. OpenAI has not announced pricing, and reports indicate it has not ruled out a paid model later.
Can Nigerian businesses claim their business on ChatGPT?
Profiles can be claimed in markets where ChatGPT operates, subject to eligibility and verification requirements, so the way to find out is to search for your business in Business Hub. Business agents are currently limited to eligible US ecommerce and online service businesses.
Does claiming my business make ChatGPT recommend it more?
No guarantee. OpenAI states that claiming does not ensure increased visibility or give you control over independent recommendations. It lets you manage the information you provide.
What is the blue check on a ChatGPT business profile?
It appears after your identity verification with Persona is approved. Claiming a business alone does not give the profile a verified badge.
Do I need Shopify to set up my business on ChatGPT?
No. You can claim a business without Shopify. Shopify merchants can connect their store to streamline verification and share product details automatically.
Can an agency manage my business on ChatGPT?
Yes. The admin who claimed the business can add teammates and grant an agency access in Business Hub, with each person using their own ChatGPT account.
