Author name: Babafemi Adebajo

a mobile-first website design to boost local SEO for business website

Dominate “Near Me” Searches: 5 Key Elements in Local SEO

We’ve all been there: you’re out and about, and a sudden craving strikes. Last week, my wife had her heart set on perfectly grilled fish, and I needed to find the best local option – fast. I whipped out my phone and searched for “shawarma and grills spots near me.” This type of hyper-localized search […]

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Olubayo Samuel Edensdigital Founder receiving the award for top web development agency in Lagos on behalf of company

Edens Digital Wins Prestigious Award for Top Web Development Agency in Lagos

We’re thrilled to announce that Edens Digital has been recognized as the Top Web Development Company in Lagos State by the Reecho World Biz and Top Notch Nigeria Businesses and Professionals Award! This prestigious honour celebrated at the Lagos Oriental Hotel on April 17th, 2024, acknowledges our dedication to providing exceptional web development services which

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building a landing page for an email list while A/B Testing different elements

Social Media Isn’t Enough: Why Building an Email List is Essential

Imagine this nightmare scenario: You’ve spent countless hours building a thriving social media presence. You engage with your audience, share amazing content, and your follower count is growing steadily. Then, without warning, your account is shut down. Algorithm changes, technical glitches, or even unfounded infringement claims… it happens. Suddenly, your primary connection with potential customers

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title tags and meta descriptions to boost SEO

How to Write Effective Title Tags and Meta Descriptions to Boost SEO

Have you ever spent hours crafting the perfect website content, only to see it buried under a mountain of search results? You pour your heart and soul into blog posts, product descriptions, and landing pages, but crickets. The truth is, in today’s digital jungle, valuable content needs a search engine compass to guide potential customers

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AI-powered search

AI-Powered Search: 5 Essential Design Strategies to Future-Proof Your Website:

The days of keyword-stuffed content and basic website design are long over. Artificial intelligence (AI) is no longer a futuristic fantasy; it’s actively shaping how search engines understand content and user intent. This shift towards AI-powered search has significant implications for businesses. Websites clinging to outdated design principles risk becoming invisible in search results, leading

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conversational search by a black man

Is Your Website Ready for Conversational Search? The Importance of Voice UI and AI Chatbots

Typing is so 2022. More and more, people expect to interact with technology simply by using their voice or typing the way they speak. From smart speakers to website chatbots, conversational search is transforming how users find information and interact with businesses online. Is your website ready to join the conversation? If not, you risk

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SEO-friendly animation for website design

Essential SEO-Friendly Animation Techniques for Website Design

Animations add visual flair and interactivity to websites. This is why it is not surprising that many more websites are using animations to improve their aesthetic appeal. However, if done poorly, these animations can slow down your page load times and hurt your SEO performance. Studies show that a B2B site that loads in 1 second has a conversion rate 3x higher than

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semantic HTML depicted by lines of HTML code on a laptop and a cup with the inscription 7

Semantic HTML for SEO: Best Design Practices for Websites in 2025

Thought you fixed your website’s search visibility issues by focusing on Information Architecture. While IA is crucial, there’s another layer that impacts how well search engines truly understand your content: Semantic HTML. It involves using HTML tags that convey meaning, not just visual style. Why Semantic HTML Matters for SEO Think of semantic HTML as

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image depicting information architecture in website design

Information Architecture for SEO: Essential Benefits, Principles, and Tools

Have you ever built a beautiful website that feels invisible in search results? Sometimes, it’s not that you’re not creating content people are searching for; it may be that you have a poorly planned information architecture (IA). Information architecture determines how your website’s content is organised and labelled. Think of it as the structure supporting

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