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Author name: Babafemi Adebajo

seo for online newspapers

SEO for Online Newspapers: Best Practices and Strategy for Building Search Authority

Leave a Comment / Search Engine Optimisation, Education /

A newspaper has something most businesses spend years trying to earn. They have an audience that already expects it to be credible. The Reuters Institute’s Digital News Report for 2026 found that overall trust in news has fallen to 37 percent worldwide, the lowest since the survey began in 2015. In Nigeria, reported trust sits

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International SEO for Nigerian brands

International SEO for Nigerian Brands: How to Rank in the UK and US

Leave a Comment / Digital marketing, Search Engine Optimisation /

A Nigerian business can have an excellent product, a polished website, and strong local rankings in Lagos, and still be nearly invisible to a buyer searching from London or Houston. If that is exactly the audience the business is trying to target, that becomes a major problem. You must understand that search engines decide who

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rank on ChatGPT

How to Rank on ChatGPT: A Practical, Evidence-Based Guide for Businesses

Leave a Comment / Digital marketing, Search Engine Optimisation /

This week, a client told us they found our company through ChatGPT. It was not the first time. In the last few months, several Nigerian businesses have found us through ChatGPT. Others have reached out asking if we can help them rank on ChatGPT. These occasions represent opposite sides of the same shift. One is

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request for proposal

How to Write a Request for Proposal (RFP) That Actually Gets You What You Need

Leave a Comment / Marketing, Education /

A request for proposal is supposed to save everyone time. In practice, a poorly built one does the opposite for the business writing it and for every agency responding to it. We’ve seen this from the agency side more than once. Most recently, a prospective client reached out for a potential digital partnership. We walked

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Is seo dead? picture showing AI tools

Is SEO Dead? Why Smart Businesses Are Doubling Down on SEO, Not Backing Off

Leave a Comment / Search Engine Optimisation /

Every few years, the internet declares SEO dead. It happened when Google rolled out Panda. It happened again with the Knowledge Graph, again with voice search, and again with the first wave of featured snippets. Now, with ChatGPT answering millions of questions a day and Google’s AI Overviews sitting on top of search results, the

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mismatched sticky branding notes for a branding agency in Lagos

What to Tell Your Branding Agency in Lagos Before Work Begins

Leave a Comment / Branding /

“We want something modern.” It’s one of the most common briefs a branding agency in Lagos hears, and one of the most dangerous. Not because it’s wrong, but because “modern” means something different to every person in the room.  When One Word Means Several Things To one client, modern means clean and minimal. To another,

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business growth strategy in Nigeria

The Ultimate Business Growth Strategy in Nigeria for 2026

Leave a Comment / Digital marketing /

Many founders and chief executive officers treat the first quarter of the year as a warm-up period. They spend January and February holding endless planning meetings, reviewing the previous year, and slowly easing back into their operational routines. They delay major marketing investments, assuming they have plenty of time to hit their revenue targets later

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professional branding in Nigeria

The ROI of Professional Branding in Nigeria: Why Trust is Your Most Valuable Asset in 2026

Leave a Comment / Branding /

Trust is a currency that is becoming increasingly scarce. A recent consumer survey indicated that nearly 60% of Nigerian online shoppers have experienced some form of vendor fraud or significant service failure in the last twelve months. This statistic has profound implications for your revenue. It means that when a potential customer encounters your company

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seo in Nigeria

The State of SEO in Nigeria: 7 Critical Forecasts for 2026

Leave a Comment / Search Engine Optimisation /

SEO in Nigeria has undergone significant shifts. Five years ago, ranking on the first page of Google simply required repeating your target keywords and building a few backlinks. Today, that strategy will likely result in your website being penalised. In 2026, Google is no longer just a search engine; it is an answer engine. With

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