Digital marketing

Many founders and chief executive officers treat the first quarter of the year as a warm-up period. They spend January and February holding endless planning meetings, reviewing the previous year, and slowly easing back into their operational routines. They delay major marketing investments, assuming they have plenty of time to hit their revenue targets later

If you try to sell to a Nigerian customer the same way you sell to an American customer, you will lose your money. This is the hard truth that many foreign brands and local startups discover too late. They read best-selling marketing books. They watch a marketing expert from another country explain how they generated