Running a business in Lekki is a battle on three fronts. First, you’re competing with the giant billboards and massive budgets of the big corporations lighting up the Lekki-Epe Expressway. Second, you’re surrounded by intense competition, with everyone “vying for the Island money,” making it almost impossible to stand out. And third, you’re fighting the […]
A Digital Marketing Growth Plan for Businesses in Lekki Read More »
Last year, Funke, the owner of a promising online fashion boutique in Lagos, had a problem. It was early November, the air was buzzing with the promise of Black Friday, and her social media was full of beautiful product photos. The problem? Her website traffic was flat, and sales were nowhere near her target. She
Effective Digital Marketing Checklist for Lagos Businesses Read More »
Most people will agree that marketing is the lifeblood of a business. For a startup, this is even more true since they have to worry about survival and growth. In 2025, a marketing strategy for startups isn’t a recommendation. Without a well-planned strategy, you will waste your limited budget and precious time. But that’s why
Digital Marketing Strategy for Startups in 2025: A Founder’s Guide Read More »
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