If you run a B2C e-commerce or retail brand, Black Friday is the main event. It is a high-speed, high-stakes battle for every single customer click. A generic strategy will not work. The tactics for a B2B service business are completely different. You need a specific playbook. Your goals are high-volume sales, increased Average Order […]
7 Actionable Black Friday Marketing Tips for B2C E-commerce Brands Read More »
It’s early November, and the Black Friday countdown is on. Many business owners will wait until the last minute, post a simple “20% Off” graphic on Instagram, and then wonder why their sales were disappointing. That approach is a gamble, not a strategy. A truly profitable holiday season is built on a smart, multi-channel plan
Black Friday Marketing Tips for Nigerian Businesses Read More »
You look around the Lagos market and see established brands with stunning logos, beautiful websites, and cohesive social media. You want that for your new business, but your startup budget feels miles away from that reality. This is the founder’s dilemma. How do you look premium without a premium price tag? Many founders make one
How to Create a Professional Brand Identity on a Startup Budget Read More »
Your CAC certificate is your business’s birth certificate. It proves you exist legally. It’s an essential, foundational document. But your brand identity? That’s your business’s personality. It’s how your business dresses, speaks, and makes people feel when they interact with it. Many new founders in Nigeria get their CAC papers and then rush to market
Why Your Brand Identity is as Important as Your CAC Certificate Read More »
A brilliant business idea is never enough. If you want your brand to be official in Nigeria, the first step is to register a business name with CAC. As growth partners for startups and a leading digital marketing agency in Nigeria, we believe a strong foundation begins with establishing your legal and digital presence from day
How to Register a Business Name with CAC in 2025: A Step-by-Step Guide Read More »
Running a business in Lekki is a battle on three fronts. First, you’re competing with the giant billboards and massive budgets of the big corporations lighting up the Lekki-Epe Expressway. Second, you’re surrounded by intense competition, with everyone “vying for the Island money,” making it almost impossible to stand out. And third, you’re fighting the
A Digital Marketing Growth Plan for Businesses in Lekki Read More »
Last year, Funke, the owner of a promising online fashion boutique in Lagos, had a problem. It was early November, the air was buzzing with the promise of Black Friday, and her social media was full of beautiful product photos. The problem? Her website traffic was flat, and sales were nowhere near her target. She
Effective Digital Marketing Checklist for Lagos Businesses Read More »
Most people will agree that marketing is the lifeblood of a business. For a startup, this is even more true since they have to worry about survival and growth. In 2025, a marketing strategy for startups isn’t a recommendation. Without a well-planned strategy, you will waste your limited budget and precious time. But that’s why
Digital Marketing Strategy for Startups in 2025: A Founder’s Guide Read More »
