It’s early November, and the Black Friday countdown is on. Many business owners will wait until the last minute, post a simple “20% Off” graphic on Instagram, and then wonder why their sales were disappointing.
That approach is a gamble, not a strategy. A truly profitable holiday season is built on a smart, multi-channel plan that starts today.
This guide is your no-fluff action plan. We will cover the essential Black Friday marketing tips you need to not just compete, but to win.
Define Your Black Friday Goal
Before you plan any deals, you must decide on your primary objective. Your entire strategy will change depending on your answer. As growth partners, we build campaigns around one of these four clear goals.
- Mass Customer Acquisition. Use your best-ever deals to attract a high volume of new customers. Your goal is to get their data so you can nurture them into loyal, full-price customers in 2026.
- Inventory Liquidation. This is the perfect time to offer your deepest discounts. Clear out old stock, free up your cash, and make room for new inventory in the new year.
- Loyalty & Reward. Focus on your existing, loyal customers. Give them exclusive “VIP Early Access” to your WhatsApp and email lists. This builds a powerful, long-term community.
- High-Value Lead Generation. This is for B2B and service businesses. Instead of a product discount, offer a high-value, time-sensitive deal. This could be a discounted Brand Strategy Sprint or a “Book in Q4 to lock in 2025 rates” offer.
What to Do Right Now in Preparation for Black Friday
A successful Black Friday is won in the weeks before the sale. Given it’s early November, this is the most urgent phase. These preparation-phase Black Friday marketing tips are non-negotiable for a smooth launch.
1. Solidify Your Offers Immediately
You must decide what you are offering today. Check your profit margins. A 50% discount might drive sales, but could lead to a net loss. A bundle deal or a “Buy 2, Get 1 Free” offer often has a higher perceived value and protects your margin better than a simple store-wide discount.
For B2B and service businesses, you need a high-value lead generation offer, like a discounted discovery session. We will cover more specific Black Friday marketing tips for B2C and Black Friday marketing tips for B2B in separate, detailed guides.
2. Prepare Your Website for War
Your website is about to get a massive surge in traffic. It must be ready. A one-second delay in page load time can cause a seven percent drop in conversions. You must check your hosting; a cheap shared plan may crash under pressure.
You should also personally test your entire checkout process on both mobile and desktop. Make sure it is fast and simple. Remove any unnecessary fields or steps. Every extra click is a chance for a customer to abandon their carts.
3. Build Your VIP Hype List
This is the single most important pre-sale action. You must build your email and WhatsApp list because you own this audience and are not at the mercy of an algorithm. This list is your cheapest and most effective marketing channel. These customers are already warm to your brand and will convert at a much higher rate than cold traffic from an ad.
Start today with a pop-up on your website teasing early access. You can also run a simple giveaway on Instagram where the entry requirement is signing up for your email list. This “pre-sale hype” list will be your most profitable audience.
The Multi-Channel Marketing Campaign Strategy
This is how you execute the sale. The best Black Friday marketing tips involve an integrated approach where all your channels work together.
1. Your Email & WhatsApp Marketing Plan
This is where you will make the majority of your profit. Your list is warm, and they already know you.
Your email sequence should have four main parts: a teaser, a VIP early access, a launch day, and a final urgency email. Your final urgency email should be clear and simple, with a subject line like “ENDS TONIGHT: Your Last Chance for 20% Off”.
WhatsApp Marketing is your secret weapon for the Nigerian market. Use WhatsApp broadcasts for your high-urgency flash sale announcements to create a feeling of exclusive, instant access.
2. Your Social Media Blitz (Instagram, TikTok, Facebook)
This is your hype engine. The goal is to build excitement and drive traffic to your website and your VIP list. Your content should be high-energy, using Reels and TikToks to showcase your products.
Use the “Countdown” sticker in your Instagram Stories relentlessly. You should also engage local influencers now for “My Top Black Friday Picks” posts that feature your products.
Also, you can run a contest asking your followers to share photos of your past products (User-Generated Content or UGC). This builds incredible social proof right before the sale, as people trust other customers more than they trust ads.
3. Your Paid Ads Strategy (Google & Meta)
This is how you capture new customers. For Google Ads, you should bid on high-intent keywords like “Black Friday deals in Nigeria” or “Black Friday electronics Lagos.”
For Meta ads (Facebook/Instagram), your top priority should be retargeting. These ads show people the exact products they viewed on your site but didn’t buy. Seeing that same product, now with a 20% discount, is incredibly persuasive.
Don’t just retarget visitors. Create a custom audience of your past purchasers and offer them a special Welcome Back discount.
How to Win in 2026: The Post-Sale Strategy
The work isn’t over when the sale ends. You have acquired a large list of new customers. The smartest Black Friday marketing tips focus on turning this new audience into loyal fans for 2026.
Nurture Your New Customers
Send a “Thank You” email that isn’t a sales pitch. It should be a warm welcome to the brand. Then, in January (when sales are typically slow), send a nurture email with a special “New Year, New Customer” offer, like a 10% discount on their next purchase. This is how you create a repeat customer.
Gather Social Proof
About a week after they receive their product, send an automated email asking for a product review or a photo. This user-generated content is gold. You can use these testimonials and photos in your marketing all year long, building trust with the next wave of new customers.
Analyze Your Data
Look at what worked. What was your best-selling product? Which email subject line had the highest open rate? Which ad creative drove the most sales? Analyzing this data now, while it’s fresh, is the key to making your 2026 Black Friday campaign even more profitable.
Dominate the Sales Season
A successful Black Friday and Christmas campaign can transform your entire year’s revenue. A smart plan is what separates simple chaos from real profit.
These Black Friday marketing tips are your blueprint. This is a lot of work to execute in just a few weeks. If you’re feeling overwhelmed, you don’t have to do it alone.
We are a growth-focused digital agency that specializes in high-impact marketing sprints. Contact Edens Digital today. We can help you plan and execute a powerful campaign to make this your most profitable season yet.
