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observing paid media mistakes

Why do businesses pour their hard-earned money into advertising, only to end...

Black Friday ads for e-commerce businesses

It’s not even November, and Walmart has already dropped its Black Friday...

taking selfie after participating in BFCM sales following e-commerce listing of the products.

Black Friday and Cyber Monday (BFCM) are just around the corner, and...

checking paid media efforts and organic traffic results with mobile

Here’s a statistic that might make you rethink your entire digital marketing...

paid media agency staff discussing a new job

As a marketing team or business owner, you know that budget is...

medium shot of paid media agency workers during a marketing campaign

When it comes to marketing, small and medium-scale enterprises can feel like...

paid media budget

Have you ever tried to solve a Rubik’s cube? Even without a...

how to choose the right paid media channels to promote your bundled service packages

Let’s be honest. The online space is a mess. You’ve got thousands...

paid media

Did you know that by 2027, global digital ad spending will surpass...

paid media strategies for different paid media channels making Black Friday deals for their B2B companies

Running a small business in Nigeria is no easy feat. You’re constantly...

marketing strategy

Why do so many startups fail? Statistics paint a grim picture, with...

short-tail-vs-long-tail-keywords

Keywords are the bridge between your content and your audience. They’re the...

long tail keywords and short tail keywords

SEO is constantly evolving. New strategies emerge, old tactics fade away, and...

how to find long-tail keywords

Did you know that 92% of all keywords get less than 10...

keyword research for your website

Imagine building a house without a blueprint. You might end up with...

increasing website authority after keyword research

Quiz Time: What’s the first thing you do when you need to...

Link building concept with still life or a depiction of content hierarchy with heading tags

There will be over 700 new websites by the time you finish...

young woman who has made backup mistakes during content optimization analyzing her website metrics

After creating your website content, how do you know if it’s actually...

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