Author name: Babafemi Adebajo

Couple making plans for content migration using color palette and laptop

A Basic Guide to Content Migration for Website Redesigns in 2025

Imagine this: You’ve spent months planning the perfect website redesign. The new design is stunning, the user experience is seamless, and the functionality is top-notch. But after launch, your website traffic plummets, and your hard-earned search rankings disappear. What went wrong? The culprit could be a common, yet often overlooked aspect of website redesigns: content […]

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semantic html mistakes to avoid

7 Common Semantic HTML Mistakes to Avoid (and How to Fix Them)

So, you’ve learned about the power of semantic HTML for SEO and are eager to implement it on your website. That’s fantastic! But before you dive in, it’s important to be aware of some common semantic HTML mistakes that can sabotage your efforts. Semantic HTML isn’t just about using the right tags; it’s about using

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what to expect from a digital marketing agency

What to Expect from a Digital Marketing Agency in 2025 (and What NOT To)

When Mrs B, an energetic homeschool owner in Lagos, decided to invest in a digital marketing agency, her vision was clear: boost enrollment and build her brand. The agency she chose promised a beautiful website, social media magic, and a flood of new students within three months. Three months later, Mrs. B had a lovely

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Vintage style office workers having a desk job in a digital agency

5 Must-Have Qualities of a Top Digital Agency: Your Guide to Choosing Wisely

The digital agency scene in Lagos is as diverse as the city itself. While this offers options, choosing the right partner can be daunting. A successful collaboration can skyrocket your brand, but a mismatch can lead to wasted resources and missed opportunities. We’ve all heard the horror stories of businesses lured in by flashy promises,

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content writer reviewing a blog posts and looking to apply semantic html tags

Elevate Your Blog Posts with Semantic HTML: A Step-by-Step SEO Guide 

You’ve crafted a captivating headline, poured hours into research, and written a blog post that’s brimming with valuable insights based on input from your digital agency partner. But is your content structured in a way that search engines can truly understand? Enter semantic HTML, your secret weapon for optimizing blog posts for SEO success. Beyond

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comparison of digital agencies in Lagos

7 Leading Digital Agencies in Lagos: A Comparison Guide 

Lagos is a bustling hub for digital innovation, and the competition among digital agencies is fierce. If you’re a business owner seeking a digital partner, it’s crucial to choose the right agency to elevate your brand and achieve your goals. This guide showcases seven of the leading digital agencies in Lagos, with an honest evaluation

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SEO and website redesign

SEO and Website Redesigns: 5 Ways to Keep Your Rankings

Redesigning your website is exciting—it’s a chance for a fresh start, a modern look, and improved functionality. But amidst all the excitement, there’s a crucial factor that often gets overlooked: search engine optimization (SEO). A poorly executed website redesign can wreak havoc on your hard-earned search engine rankings, leading to a drop in organic traffic

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technical SEO essentials

Don’t Let Your Redesign Wreck Your Site: 9 Technical SEO Essentials for Website Success

Is your website redesign about to backfire? A stunning new design won’t matter if search engines can’t find your site or if it’s riddled with technical errors. Don’t let your rankings plummet or your traffic disappear! Technical SEO is the often-overlooked foundation of a successful website redesign. Without addressing these critical considerations, you risk losing

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critical signs you need a website redesign

6 Critical Signs You Need A Website Redesign (Number 5 is Interesting)

Your website is more than just an online brochure; it’s your digital storefront, your 24/7 salesperson, and a reflection of your brand’s identity. But even the most well-designed websites can become outdated, underperforming, or misaligned as your business goals evolve. Telltale Signs You Need a Website Redesign Let’s explore some signs that it might be

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