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Author name: Babafemi Adebajo

understanding commercial intent drives conversion

Commercial Intent: The Key to Content that Drives Conversions

Leave a Comment / Uncategorized /

Crafting a successful content strategy means understanding the different reasons people search online. In our previous posts, we explored the power of search intent and how to master informational intent for thought leadership. Now, let’s dive into commercial intent – where potential customers are actively seeking solutions and ready to make decisions about a purchase. […]

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understanding informational intent in voice and AI search

Informational Intent: How to Craft Outstanding Content in the Generative AI Age

Leave a Comment / Search Engine Optimisation /

Tired of wading through shallow, AI-generated articles that lack the depth and nuance your audience craves? You need to flip the script and gift your audience something more. Across many industries, the stakes have never been higher, and generic information simply won’t cut it. The rise of AI content tools presents a huge opportunity to

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livrite healthcare web design home page

Healthcare Web Design: Why Our Work Got International Recognition from DesignRush

Leave a Comment / Web design /

When your healthcare web design stands out on the global stage, it’s a testament to your dedication to transforming the patient experience. That’s why we’re thrilled to announce that our design for Livrite Healthcare Services, a leading health tech company in Nigeria, has been recognised by DesignRush as one of the world’s Best Medical and

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search listening holds the key to understanding search intent

Search Intent: Your Roadmap to Content That Establishes Authority

Leave a Comment / Search Engine Optimisation, Web design /

In the quest to rank higher on search engines, many businesses focus solely on keywords. While that may be a lofty goal and a reasonable approach, there is another way – establishing yourself as a thought leader in your industry. To achieve this, you must dig deeper and understand the “why” behind the searches. That’s

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monitoring or search listening as an SEO strategy for website optimization

Search Listening: Understanding Your Audience’s Search Intent to Boost SEO

Leave a Comment / Web design /

Tired of content that gets no traffic? The secret to attracting the right audience isn’t just keywords, it’s understanding their search intent. You need to understand the questions they are asking, the problems they are trying to solve, and the reason behind their searches. That’s where the power of search listening comes in. What is

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