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Edensdigital African Excellence Award - Mea Market - Best Result - Driven Digital Marketing Agency In Nigeria

Edens Digital Honoured as Nigeria’s Best Results-Driven Digital Marketing Agency 2025

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We are incredibly thrilled and proud to announce a momentous achievement for our team.  Edens Digital has been named the Best Results-Driven Digital Marketing Agency 2025 – Nigeria by the prestigious African Excellence Awards, hosted by MEA Markets! This recognition is a profound honour, not just for our agency, but for the clients who trust […]

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marketing strategy for startups

Digital Marketing Strategy for Startups in 2025: A Founder’s Guide

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Most people will agree that marketing is the lifeblood of a business. For a startup, this is even more true since they have to worry about survival and growth.   In 2025, a marketing strategy for startups isn’t a recommendation. Without a well-planned strategy, you will waste your limited budget and precious time. But that’s why

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common digital marketing mistakes

6 Costly Digital Marketing Mistakes We See Nigerian Businesses Make 

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More Nigerian businesses are realizing complimenting their online presence with ads will help them grow faster and reach customers. However, this powerful potential is often undermined, leading to frustration and a significant wasted budget. As a digital marketing agency based right here in Lagos, we work closely with Nigerian businesses every day. We see the

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digital marketing ROI

Digital Marketing ROI for Nigerian Businesses in 2025: What to Expect

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Studies suggest that many businesses globally waste over 25% of their marketing budget due to poor tracking and inefficiencies.  That translates to a lot of wasted Naira here in Nigeria, where businesses are investing more in online marketing. If you’re not carefully calculating your digital marketing ROI, you might as well be throwing money away. 

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medium shot of paid media agency workers during a marketing campaign

11 Signs Your Nigerian Business Needs a Digital Marketing Agency

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It’s 12.30 a.m.  You’re hunched over your laptop, fueled by lukewarm coffee and sheer will. You’re trying to batch-create social media content for the next month, but your brain is fried.  You know you need to post consistently, engage with your audience, and stay on top of the ever-changing algorithms, but you just can’t seem

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Strategy meet up to discuss digital marketing budget for Nigerian businesses

Digital Marketing Budget for Nigerian Businesses in 2025: How Much is Enough?

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“How much do you think will be enough for my ads?”  A client asked us this question last year after reaching out that he wanted to run ads for his course. He had big dreams of reaching a wide audience and selling out his program.  We see this all the time. Nigerian businesses eager to

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Black Friday offers for B2B companies

Black Friday: Attracting Local Customers With Paid Media

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It’s that time of year again. The air is buzzing with Black Friday deals, and your inbox is probably overflowing with promotions from every online store imaginable. In this chaos of mega-retailers and e-commerce giants, how can your local business stand out and attract those eager holiday shoppers? A recent survey found that 68.8% of

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Gap between online and offline sales

Service Packages: How to Bundle Your Offerings for Holiday Sales

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The holiday season is a time of giving, and for service-based businesses, that means giving customers incredible value while boosting your bottom line. Bundling your services into attractive packages is a fantastic way to achieve both. It’s pretty straightforward. Instead of offering individual services like ornaments scattered on a table, you’re presenting a complete and

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Black Friday offers

8 Creative Black Friday Offers for E-commerce Stores

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Black Friday is the ultimate shopping showdown. To win over customers, you need to offer more than just a generic “20% off” plastered across your website. You need to think about how to make your Black Friday offers in a way that truly excites and entices your customers. 8 Black Friday Offers To Help You

8 Creative Black Friday Offers for E-commerce Stores Read More »

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