Most people will agree that marketing is the lifeblood of a business. For a startup, this is even more true since they have to worry about survival and growth. In 2025, a marketing strategy for startups isn’t a recommendation. Without a well-planned strategy, you will waste your limited budget and precious time. But that’s why […]
Digital Marketing Strategy for Startups in 2025: A Founder’s Guide Read More »
More Nigerian businesses are realizing complimenting their online presence with ads will help them grow faster and reach customers. However, this powerful potential is often undermined, leading to frustration and a significant wasted budget. As a digital marketing agency based right here in Lagos, we work closely with Nigerian businesses every day. We see the
6 Costly Digital Marketing Mistakes We See Nigerian Businesses Make Read More »
Studies suggest that many businesses globally waste over 25% of their marketing budget due to poor tracking and inefficiencies. That translates to a lot of wasted Naira here in Nigeria, where businesses are investing more in online marketing. If you’re not carefully calculating your digital marketing ROI, you might as well be throwing money away.
Digital Marketing ROI for Nigerian Businesses in 2025: What to Expect Read More »
It’s 12.30 a.m. You’re hunched over your laptop, fueled by lukewarm coffee and sheer will. You’re trying to batch-create social media content for the next month, but your brain is fried. You know you need to post consistently, engage with your audience, and stay on top of the ever-changing algorithms, but you just can’t seem
11 Signs Your Nigerian Business Needs a Digital Marketing Agency Read More »
“How much do you think will be enough for my ads?” A client asked us this question last year after reaching out that he wanted to run ads for his course. He had big dreams of reaching a wide audience and selling out his program. We see this all the time. Nigerian businesses eager to
Digital Marketing Budget for Nigerian Businesses in 2025: How Much is Enough? Read More »
It’s that time of year again. The air is buzzing with Black Friday deals, and your inbox is probably overflowing with promotions from every online store imaginable. In this chaos of mega-retailers and e-commerce giants, how can your local business stand out and attract those eager holiday shoppers? A recent survey found that 68.8% of
Black Friday: Attracting Local Customers With Paid Media Read More »
The holiday season is a time of giving, and for service-based businesses, that means giving customers incredible value while boosting your bottom line. Bundling your services into attractive packages is a fantastic way to achieve both. It’s pretty straightforward. Instead of offering individual services like ornaments scattered on a table, you’re presenting a complete and
Service Packages: How to Bundle Your Offerings for Holiday Sales Read More »
Black Friday is the ultimate shopping showdown. To win over customers, you need to offer more than just a generic “20% off” plastered across your website. You need to think about how to make your Black Friday offers in a way that truly excites and entices your customers. 8 Black Friday Offers To Help You
8 Creative Black Friday Offers for E-commerce Stores Read More »
Why do businesses pour their hard-earned money into advertising, only to end with disappointing results? Why do some campaigns fall flat while others soar? These are questions that keep many business owners and marketers up at night. The truth is that even the most well-intentioned paid media campaigns can be derailed. And not by anything
Common Paid Media Mistakes to Avoid in 2025 (and How to Fix Them) Read More »
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