“How much do you think will be enough for my ads?” A client asked us this question last year after reaching out that he wanted to run ads for his course. He had big dreams of reaching a wide audience and selling out his program. We see this all the time. Nigerian businesses eager to […]
Digital Marketing Budget for Nigerian Businesses in 2025: How Much is Enough? Read More »
It’s that time of year again. The air is buzzing with Black Friday deals, and your inbox is probably overflowing with promotions from every online store imaginable. In this chaos of mega-retailers and e-commerce giants, how can your local business stand out and attract those eager holiday shoppers? A recent survey found that 68.8% of
Black Friday: Attracting Local Customers With Paid Media Read More »
The holiday season is a time of giving, and for service-based businesses, that means giving customers incredible value while boosting your bottom line. Bundling your services into attractive packages is a fantastic way to achieve both. It’s pretty straightforward. Instead of offering individual services like ornaments scattered on a table, you’re presenting a complete and
Service Packages: How to Bundle Your Offerings for Holiday Sales Read More »
Black Friday is the ultimate shopping showdown. To win over customers, you need to offer more than just a generic “20% off” plastered across your website. You need to think about how to make your Black Friday offers in a way that truly excites and entices your customers. 8 Black Friday Offers To Help You
8 Creative Black Friday Offers for E-commerce Stores Read More »
Why do businesses pour their hard-earned money into advertising, only to end with disappointing results? Why do some campaigns fall flat while others soar? These are questions that keep many business owners and marketers up at night. The truth is that even the most well-intentioned paid media campaigns can be derailed. And not by anything
Common Paid Media Mistakes to Avoid in 2025 (and How to Fix Them) Read More »
It’s not even November, and Walmart has already dropped its Black Friday ads—an entire ten-part series of commercials, no less! You can be sure that’s just the first of many. With Black Friday and Cyber Monday (BFCM) around the corner, e-commerce businesses are scrambling to roll out their ads in a bid to reel in
Guide to Black Friday Ads for E-commerce Businesses Read More »
When it comes to marketing, small and medium-scale enterprises can feel like they have a mountain to cross. Between creating content, managing social media, sending emails, and trying to stay ahead of the competition, all while focusing on your core products and services, it can be overwhelming. And then there’s paid media advertising… From mastering
What Paid Media Agencies Do in 2025 Read More »
Have you ever tried to solve a Rubik’s cube? Even without a blindfold, it can be a hassle. Marketing can be that way too. Especially when you’re a new or small business trying to decide on your paid media budget. You know you need to invest in online advertising to reach your audience, but how
How to Decide the Paid Media Budget for Your Business in 2025 Read More »
Let’s be honest. The online space is a mess. You’ve got thousands of content vying for your attention, social media platforms constantly changing their algorithms, and a whole bunch of shiny new marketing tactics popping up every day. It’s enough to make your head spin! In all of this, there’s one thing that has remained
6 Key Considerations When Choosing Paid Media Channels That Drive Results Read More »
We are a data-driven, customer-centric digital marketing and web design agency in Lagos, serving clients all over the world
Transform your business and grow your revenue with Edensdigital
admin@edensdigial.agency
