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taking selfie after participating in BFCM sales following e-commerce listing of the products.

How to Get Your E-commerce Listings Ready for Black Friday & Cyber Monday 2024

Leave a Comment / Marketing, Ecommerce /

Black Friday and Cyber Monday (BFCM) are just around the corner, and for e-commerce businesses, it’s the biggest sales event of the year.  Unfortunately, many businesses struggle under the pressure of BFCM. Websites crash, products sell out, and shipping delays frustrate customers.  While BFCM presents a massive opportunity to boost sales, a poorly prepared online […]

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medium shot of paid media agency workers during a marketing campaign

What Paid Media Agencies Do in 2025

Leave a Comment / Marketing, Digital marketing, Facebook Ads, Google ads /

When it comes to marketing, small and medium-scale enterprises can feel like they have a mountain to cross. Between creating content, managing social media, sending emails, and trying to stay ahead of the competition, all while focusing on your core products and services, it can be overwhelming. And then there’s paid media advertising… From mastering

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paid media budget

How to Decide the Paid Media Budget for Your Business in 2025

Leave a Comment / Marketing, Digital marketing, Facebook Ads, Google ads /

Have you ever tried to solve a Rubik’s cube? Even without a blindfold, it can be a hassle. Marketing can be that way too. Especially when you’re a new or small business trying to decide on your paid media budget. You know you need to invest in online advertising to reach your audience, but how

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how to choose the right paid media channels to promote your bundled service packages

6 Key Considerations When Choosing Paid Media Channels That Drive Results

Leave a Comment / Digital marketing, Facebook Ads, Google ads, Marketing /

Let’s be honest. The online space is a mess. You’ve got thousands of content vying for your attention, social media platforms constantly changing their algorithms, and a whole bunch of shiny new marketing tactics popping up every day. It’s enough to make your head spin! In all of this, there’s one thing that has remained

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paid media

The Ultimate Guide to Paid Media Advertising in 2025

Leave a Comment / Marketing, Digital marketing, Facebook Ads, Google ads /

Did you know that by 2027, global digital ad spending will surpass $626 billion? That’s a lot of zeros, and it shows just how much businesses globally are investing in reaching their customers online. What’s perhaps more interesting is that you don’t need to be a multinational to use paid media. Whether you’re a small

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paid media strategies for different paid media channels making Black Friday deals for their B2B companies

Effective Paid Media Strategies for Small Businesses in 2025

Leave a Comment / Digital marketing, Facebook Ads, Google ads, Marketing /

Running a small business in Nigeria is no easy feat. You’re constantly juggling multiple roles, managing tight budgets, and striving to stand out in a crowded market. Marketing often takes a backseat, seen as an optional expense when funds are already stretched thin.  But what if we told you that smart marketing, particularly through well-crafted

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marketing strategy

Do I Need a Marketing Strategy in 2025? The Truth Behind Business Success in Nigeria

Leave a Comment / Marketing /

Why do so many startups fail? Statistics paint a grim picture, with 9 out of every 10 startups destined for the graveyard. It’s a question that haunts entrepreneurs, investors, and dreamers alike. The knee-jerk reaction often blames a lack of funding. While securing capital is undoubtedly crucial, it’s not the sole determinant of success. Many

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keyword research for your website

A Complete Guide to Effective Keyword Research in SEO in 2025

Leave a Comment / Search Engine Optimisation, Marketing /

Imagine building a house without a blueprint. You might end up with a structure, sure, but will it be functional? Will it meet your needs? Will it stand the test of time? The same principle applies to your website. Without a solid foundation of keyword research, you’re essentially building your online presence on shaky ground.

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