Search Engine Optimisation

semantic html mistakes to avoid

7 Common Semantic HTML Mistakes to Avoid (and How to Fix Them)

So, you’ve learned about the power of semantic HTML for SEO and are eager to implement it on your website. That’s fantastic! But before you dive in, it’s important to be aware of some common semantic HTML mistakes that can sabotage your efforts. Semantic HTML isn’t just about using the right tags; it’s about using […]

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Vintage style office workers having a desk job in a digital agency

5 Must-Have Qualities of a Top Digital Agency: Your Guide to Choosing Wisely

The digital agency scene in Lagos is as diverse as the city itself. While this offers options, choosing the right partner can be daunting. A successful collaboration can skyrocket your brand, but a mismatch can lead to wasted resources and missed opportunities. We’ve all heard the horror stories of businesses lured in by flashy promises,

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content writer reviewing a blog posts and looking to apply semantic html tags

Elevate Your Blog Posts with Semantic HTML: A Step-by-Step SEO Guide 

You’ve crafted a captivating headline, poured hours into research, and written a blog post that’s brimming with valuable insights based on input from your digital agency partner. But is your content structured in a way that search engines can truly understand? Enter semantic HTML, your secret weapon for optimizing blog posts for SEO success. Beyond

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SEO and website redesign

SEO and Website Redesigns: 5 Ways to Keep Your Rankings

Redesigning your website is exciting—it’s a chance for a fresh start, a modern look, and improved functionality. But amidst all the excitement, there’s a crucial factor that often gets overlooked: search engine optimization (SEO). A poorly executed website redesign can wreak havoc on your hard-earned search engine rankings, leading to a drop in organic traffic

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technical SEO essentials

Don’t Let Your Redesign Wreck Your Site: 9 Technical SEO Essentials for Website Success

Is your website redesign about to backfire? A stunning new design won’t matter if search engines can’t find your site or if it’s riddled with technical errors. Don’t let your rankings plummet or your traffic disappear! Technical SEO is the often-overlooked foundation of a successful website redesign. Without addressing these critical considerations, you risk losing

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technical SEO plugin and tools deployed for local SEO and website layout improvement

Top 5 SEO Plugin for WordPress in 2025: Our Expert Picks

With 5750 new web pages published on the internet per minute according to Internet Live stats, businesses and brands with websites must understand that optimising their websites for search engines (SEO) is no longer optional. Powerful SEO plugins act as your digital toolbox, helping you improve visibility, attract organic traffic, and ultimately drive conversions. However,

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Top view of hands typing on keyboard during routine website management

Ongoing Website Management: The Secret Ingredient for Online Success

Many businesses make the mistake of thinking their website is complete upon launch. They view their website as a “set it and forget it” project. In reality, a successful website requires continuous attention and optimisation. Think of it like a car requiring ongoing care to perform its best. Let’s explore why ongoing website management isn’t

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Corporate worker conducting web analytics to inform strategy and boost web conversions

Web Analytics: The Key to Designing for SEO Success

In the past, website design was often driven primarily by aesthetics or what “looked good” to the brand team. However, for the smartest brands today, a truly successful website needs to appeal to both human visitors and the algorithms that drive search results. That’s where the power of web analytics comes in. Web analytics go

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AI-powered search

AI-Powered Search: 5 Essential Design Strategies to Future-Proof Your Website:

The days of keyword-stuffed content and basic website design are long over. Artificial intelligence (AI) is no longer a futuristic fantasy; it’s actively shaping how search engines understand content and user intent. This shift towards AI-powered search has significant implications for businesses. Websites clinging to outdated design principles risk becoming invisible in search results, leading

AI-Powered Search: 5 Essential Design Strategies to Future-Proof Your Website: Read More »

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