Typing is so 2022. More and more, people expect to interact with technology simply by using their voice or typing the way they speak. From smart speakers to website chatbots, conversational search is transforming how users find information and interact with businesses online. Is your website ready to join the conversation? If not, you risk […]
Thought you fixed your website’s search visibility issues by focusing on Information Architecture. While IA is crucial, there’s another layer that impacts how well search engines truly understand your content: Semantic HTML. It involves using HTML tags that convey meaning, not just visual style. Why Semantic HTML Matters for SEO Think of semantic HTML as
Semantic HTML for SEO: Best Design Practices for Websites in 2025 Read More »
Have you ever built a beautiful website that feels invisible in search results? Sometimes, it’s not that you’re not creating content people are searching for; it may be that you have a poorly planned information architecture (IA). Information architecture determines how your website’s content is organised and labelled. Think of it as the structure supporting
Information Architecture for SEO: Essential Benefits, Principles, and Tools Read More »
You’ve obsessed over image optimisation. Slaved over JavaScript. Yet, your website still feels sluggish, and those rankings stubbornly refuse to budge. There’s a frustrating truth many website owners and designers overlook: Page speed is vital, but it’s not the whole story. How your website is laid out and how users interact with it are equally
How Website Layout and Interaction Directly Impact SEO Success Read More »
“I want the design to be just like Dangote Group’s website.” That was what a client once told us. Until we showed him that it was possible but would cost him his website speed (based on several factors) unless he was willing to explore other design choices. Some business owners prioritise visuals over technical performance,
The UX Designer’s Guide to Core Web Vitals for SEO: Striking the Perfect Balance Read More »
“Frustrating!” Have you ever landed on a website looking for something specific – a product page, a contact form, their blog – and felt like you were lost in a maze? Endless menus, confusing labels, or a complete lack of clear direction. That’s the feeling of bad website navigation. The problem is, that it’s not
Website Navigation: Best Practices for SEO & User Experience Read More »
Imagine this: a potential customer in Lagos, smartphone in hand, desperately needs your service. They’re stuck in traffic, with precious minutes ticking away. They search… Maybe your website looks terrible on a small screen. Maybe your website loads slower than a go-slow on Third Mainland Bridge, forcing them to give up. The opportunity – and
The Ultimate Guide to Mobile-First Website Design for Lagos Businesses Read More »
Imagine spending months (and thousands of naira) on a beautiful new website for your Lagos business. It launches…and your search rankings plummet. Customers who used to find you easily on Google are now lost in the digital wilderness. This is the website redesign nightmare, and it’s more common than you’d think. But fear not –
Website Redesign Done Right: Safeguard Your Search Rankings and Attract More Customers Read More »
If you want customers in your neighbourhood to find you online, local SEO (Search Engine Optimization) is compulsory. Your website is the cornerstone of your local search presence. But beyond just having a professional website, it needs to be strategically built and promoted to appear when people search for businesses like yours in your area.
How to Build Websites for Local SEO Success Read More »
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