Typing is so 2022. More and more, people expect to interact with technology simply by using their voice or typing the way they speak. From smart speakers to website chatbots, conversational search is transforming how users find information and interact with businesses online. Is your website ready to join the conversation? If not, you risk […]
Animations add visual flair and interactivity to websites. This is why it is not surprising that many more websites are using animations to improve their aesthetic appeal. However, if done poorly, these animations can slow down your page load times and hurt your SEO performance. Studies show that a B2B site that loads in 1 second has a conversion rate 3x higher than
Essential SEO-Friendly Animation Techniques for Website Design Read More »
Thought you fixed your website’s search visibility issues by focusing on Information Architecture. While IA is crucial, there’s another layer that impacts how well search engines truly understand your content: Semantic HTML. It involves using HTML tags that convey meaning, not just visual style. Why Semantic HTML Matters for SEO Think of semantic HTML as
Semantic HTML for SEO: Best Design Practices for Websites in 2025 Read More »
Have you ever built a beautiful website that feels invisible in search results? Sometimes, it’s not that you’re not creating content people are searching for; it may be that you have a poorly planned information architecture (IA). Information architecture determines how your website’s content is organised and labelled. Think of it as the structure supporting
Information Architecture for SEO: Essential Benefits, Principles, and Tools Read More »
You’ve obsessed over image optimisation. Slaved over JavaScript. Yet, your website still feels sluggish, and those rankings stubbornly refuse to budge. There’s a frustrating truth many website owners and designers overlook: Page speed is vital, but it’s not the whole story. How your website is laid out and how users interact with it are equally
How Website Layout and Interaction Directly Impact SEO Success Read More »
“I want the design to be just like Dangote Group’s website.” That was what a client once told us. Until we showed him that it was possible but would cost him his website speed (based on several factors) unless he was willing to explore other design choices. Some business owners prioritise visuals over technical performance,
The UX Designer’s Guide to Core Web Vitals for SEO: Striking the Perfect Balance Read More »
“Frustrating!” Have you ever landed on a website looking for something specific – a product page, a contact form, their blog – and felt like you were lost in a maze? Endless menus, confusing labels, or a complete lack of clear direction. That’s the feeling of bad website navigation. The problem is, that it’s not
Website Navigation: Best Practices for SEO & User Experience Read More »
Forms are the gatekeepers of your website. They’re where potential customers sign up for your email list, download your ebook, or request a quote. But if your web forms are confusing, cluttered, or just plain boring, those leads will disappear faster than a free trial with no credit card required. A well-designed form, however, is
How to Design Web Forms That Convert Leads Read More »
Have you ever wondered why some websites effortlessly guide you toward a purchase, while others leave you lost? Smart web design isn’t just about looking good – it’s about understanding how users think and using that knowledge to create an intuitive experience By understanding the psychology behind web design, you can influence user behaviour; turning
Web Design: 7 Ways to Influence User Behaviour on your Website Read More »
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