In the past, website design was often driven primarily by aesthetics or what “looked good” to the brand team. However, for the smartest brands today, a truly successful website needs to appeal to both human visitors and the algorithms that drive search results. That’s where the power of web analytics comes in. Web analytics go […]
Web Analytics: The Key to Designing for SEO Success Read More »
Designing a website often involves a mix of intuition, best practices, and a dash of personal preference. But what if you could eliminate guesswork and let your actual website visitors decide what works best? That’s where A/B testing comes in. It’s a data-driven approach that can transform how you optimise your website for success. Think
A/B Testing for Web Design: A Critical Key to Higher Conversions Read More »
We’re thrilled to announce that Edens Digital has been recognized as the Top Web Development Company in Lagos State by the Reecho World Biz and Top Notch Nigeria Businesses and Professionals Award! This prestigious honour celebrated at the Lagos Oriental Hotel on April 17th, 2024, acknowledges our dedication to providing exceptional web development services which
Edens Digital Wins Prestigious Award for Top Web Development Agency in Lagos Read More »
Typing is so 2022. More and more, people expect to interact with technology simply by using their voice or typing the way they speak. From smart speakers to website chatbots, conversational search is transforming how users find information and interact with businesses online. Is your website ready to join the conversation? If not, you risk
Animations add visual flair and interactivity to websites. This is why it is not surprising that many more websites are using animations to improve their aesthetic appeal. However, if done poorly, these animations can slow down your page load times and hurt your SEO performance. Studies show that a B2B site that loads in 1 second has a conversion rate 3x higher than
Essential SEO-Friendly Animation Techniques for Website Design Read More »
Thought you fixed your website’s search visibility issues by focusing on Information Architecture. While IA is crucial, there’s another layer that impacts how well search engines truly understand your content: Semantic HTML. It involves using HTML tags that convey meaning, not just visual style. Why Semantic HTML Matters for SEO Think of semantic HTML as
Semantic HTML for SEO: Best Design Practices for Websites in 2025 Read More »
Have you ever built a beautiful website that feels invisible in search results? Sometimes, it’s not that you’re not creating content people are searching for; it may be that you have a poorly planned information architecture (IA). Information architecture determines how your website’s content is organised and labelled. Think of it as the structure supporting
Information Architecture for SEO: Essential Benefits, Principles, and Tools Read More »
You’ve obsessed over image optimisation. Slaved over JavaScript. Yet, your website still feels sluggish, and those rankings stubbornly refuse to budge. There’s a frustrating truth many website owners and designers overlook: Page speed is vital, but it’s not the whole story. How your website is laid out and how users interact with it are equally
How Website Layout and Interaction Directly Impact SEO Success Read More »
“I want the design to be just like Dangote Group’s website.” That was what a client once told us. Until we showed him that it was possible but would cost him his website speed (based on several factors) unless he was willing to explore other design choices. Some business owners prioritise visuals over technical performance,
The UX Designer’s Guide to Core Web Vitals for SEO: Striking the Perfect Balance Read More »
