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Author name: Babafemi Adebajo

custom website development after identifying common website errors

Common Website Errors Explained: A Simple Guide for Nigerian Businesses

Leave a Comment / Web design, Website maintenance /

Hitting a ‘404 Not Found’ page or a mysterious ‘500 Internal Server Error’ on your own business website? It’s a frustrating experience, both for you and your potential customers here in Nigeria.  While these common website errors are technical glitches, they can lead to lost opportunities, confused visitors, and even impact how search engines view […]

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Business owner stressed out by 302 redirect and other common website errors

What is a 302 Redirect & How to Fix Common Issues (Nigerian Guide)

Leave a Comment / Web design /

As a Nigerian business owner or marketer managing your website, you might occasionally encounter unexpected behaviour or what seems like an error. Understanding the signals your server sends back, like HTTP status codes, is key. While the 302 redirect code we’re discussing here isn’t technically an error itself, understanding its function is important for troubleshooting,

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custom website development after identifying common website errors

WordPress vs Custom Website Development: Which is Right for Your Nigerian Business (2025)?

Leave a Comment / Web design /

Choosing the right foundation for your digital efforts is a critical decision your Nigerian business must make if you’re trying to create a website. The platform you select impacts everything from design flexibility and functionality to cost, maintenance, and scalability.  Two dominant approaches stand out: using the globally popular WordPress Content Management System (CMS) or

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AI webste design

AI Website Design in 2025: What Nigerian Businesses Need to Know

Leave a Comment / Web design /

The buzz around Artificial Intelligence (AI) is impossible to ignore, and it’s rapidly making its way into web design and development. Perhaps you have heard of AI website design tools promising to build websites in minutes.  Now, what does this really mean for your Nigerian business in 2025, and can it replace the need for

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custom website costs in Nigeria being calculated by a professional web designer

Website Costs in Nigeria (2025): A Realistic Budgeting Guide for Businesses

Leave a Comment / Web design /

“You need a website. And not just any website but a good one that will represent your brand.” Now, most business owners would agree with the statement above. However, the reason many business owners still do not have a website, despite knowing its significance, is because they are bothered about website costs in Nigeria. Well,

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Google Site Kit

Using Google Site Kit: Simplifying Search Console Insights for Businesses

Leave a Comment / Search Engine Optimisation /

If your website runs on WordPress, Google Site Kit offers a streamlined way to access key performance data directly within your dashboard.  But how does it connect with the more common Google Search Console (GSC), and what does this pairing mean for your business strategy?  Knowing the distinct roles of these tools and how they

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SEO agency

What Does an SEO Agency Do for a Business? (A Look Inside Our Process)

Leave a Comment / Search Engine Optimisation /

In our last post, we established why Search Engine Optimization (SEO) is essential for Nigerian businesses aiming to thrive online in 2025. You understand why you need to be visible when potential customers search on Google.  Now, the next logical question is: “Okay, but what does an SEO agency do all day to make that

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SEO - search engine optimization

What is SEO and Why Does My Nigerian Business Need It in 2025?

Leave a Comment / Search Engine Optimisation /

When you need to find some information, do you start walking your streets or do you immediately go online and type into a Search bar? Now assume the person searching is your potential customer and they’re searching for a service you offer. Will they find your business, or will they find your competitor? Online search

What is SEO and Why Does My Nigerian Business Need It in 2025? Read More »

common digital marketing mistakes

6 Costly Digital Marketing Mistakes We See Nigerian Businesses Make 

Leave a Comment / Digital marketing /

More Nigerian businesses are realizing complimenting their online presence with ads will help them grow faster and reach customers. However, this powerful potential is often undermined, leading to frustration and a significant wasted budget. As a digital marketing agency based right here in Lagos, we work closely with Nigerian businesses every day. We see the

6 Costly Digital Marketing Mistakes We See Nigerian Businesses Make  Read More »

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