You have about seven seconds to make an impression. In Lagos traffic, you have maybe three. The Nigerian market is arguably the noisiest in Africa. Almost every day, a new fintech app launches. Every hour, a new fashion vendor posts on Instagram. If your brand looks like everyone else’s, you will go unnoticed. Global marketing […]
2026 Branding Trends in Nigeria: What Works Now Read More »
Let’s be honest about what your last week looked like. Perhaps you spent more time wondering why your ads are burning so much funds without results, or designing a carousel for Instagram rather than strategizing your next major partnership. The truth is that you didn’t start this business to become a part-time graphic designer or
Why DIY Marketing is Slowing Down Your Scale in 2026 Read More »
Why are your competitors still outranking you on Google? It’s a frustrating question, especially when you feel like you’ve done everything right. You installed Yoast SEO and diligently chased those green lights. You’ve invested time and money into creating strong, valuable content targeting the right keywords. Your website is fast, mobile-friendly, and technically sound. You’ve
The Ultimate Guide to Link Building for Nigerian Businesses in 2025 Read More »
Congratulations! You’ve navigated the paperwork, chosen a name, and your official CAC certificate is finally in your hands. You are officially a Nigerian business owner. The question every new founder asks is, “after CAC registration what next?” The post-registration phase can be just as confusing as the process itself. It’s a whirlwind of decisions that
I Have My CAC Certificate… Now What? (Your First 7 Steps to a Successful Launch Read More »
You’re ready. You have the business idea, the passion, and the drive. The next step is making it official with the Corporate Affairs Commission (CAC). But before you log on to the CAC portal, pausing to consider a few key strategic points can save you from costly mistakes and future headaches. Many founders rush this
What You Need to Know Before Registering Your Business with CAC Read More »
Shakespeare famously asked, “What’s in a name?” For a new Nigerian business, the answer is: everything. Your name is your first impression. It’s your brand anchor, your digital identity, and a critical marketing asset that can make or break your ability to stand out. But in a crowded market, how do you choose a business
How to Choose a Unique and Available Business Name in Nigeria Read More »
Did you know a significant percentage of CAC applications are queried or rejected on the first attempt? Often, the cause isn’t a major legal issue. It’s usually a small, avoidable mistake that ends up costing weeks of delay and frustration. Now, if that’s all there is, maybe the mistake can be easily fixed. However, those
10 Common CAC Registration Mistakes That Can Hurt Your Digital Brand Read More »
Think about the clothes you wore ten years ago. They might have been great then, but would you wear them to an important client meeting today? Your brand is no different. Many successful Nigerian businesses are still “wearing” an outdated brand identity that no longer fits the powerhouse they’ve become. An old brand can limit
Is Your Brand Outdated? 5 Signs You Need a Business Rebranding Solution Read More »
You’ve made the decision: your business needs professional marketing help to grow. You open your browser, type in “digital marketing agency in Lagos,” and hit enter. Instantly, you’re flooded with dozens of options; slick websites, impressive-sounding services, and bold promises to “skyrocket your sales” and “dominate the market.” They all look good. But how do
How to Choose a Digital Marketing Agency in Lagos: 5 Key Questions Read More »
