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Author name: Babafemi Adebajo

website redesign with a mobile-first website design to ensure local SEO success

Website Redesign Done Right: Safeguard Your Search Rankings and Attract More Customers

Leave a Comment / Search Engine Optimisation, Web design /

Imagine spending months (and thousands of naira) on a beautiful new website for your Lagos business. It launches…and your search rankings plummet. Customers who used to find you easily on Google are now lost in the digital wilderness. This is the website redesign nightmare, and it’s more common than you’d think. But fear not – […]

Website Redesign Done Right: Safeguard Your Search Rankings and Attract More Customers Read More »

a mobile-first website design to boost local SEO for business website

How to Build Websites for Local SEO Success

Leave a Comment / Search Engine Optimisation, Web design /

If you want customers in your neighbourhood to find you online, local SEO (Search Engine Optimization) is compulsory. Your website is the cornerstone of your local search presence. But beyond just having a professional website, it needs to be strategically built and promoted to appear when people search for businesses like yours in your area.

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common branding mistakes

5 Common Branding Mistakes Every Business Should Avoid

Leave a Comment / Branding /

Branding is tough. There’s so much pressure to figure out what makes your business unique, and then package it in a way that connects with the right people. It’s no wonder business owners make errors along the way. But don’t worry – recognizing common pitfalls is the first step toward building a strong, recognizable brand. 

5 Common Branding Mistakes Every Business Should Avoid Read More »

maximize ROI by choosing landing pages over instagram DM for your ad campaign

Are Instagram DMs Draining Your Marketing Budget? Switch to Landing Pages

Leave a Comment / Digital marketing /

Landing pages can be a game-changer for Instagram ad campaigns. Have you ever run an Instagram ad campaign focused on direct messaging (DMs) and found yourself overwhelmed by the volume of inquiries? While Instagram is a fantastic platform for building brand awareness and engaging with your audience, managing a high-volume lead generation campaign solely through

Are Instagram DMs Draining Your Marketing Budget? Switch to Landing Pages Read More »

choosing-website-fonts-in-web-design

Website Fonts Guide: Achieve Design Harmony with Lightning-Fast Performance

Leave a Comment / Search Engine Optimisation, Web design /

The choice of website fonts might seem purely aesthetic but they play a surprisingly significant role in your website’s speed, user experience, and even search engine visibility.  Unoptimized fonts can lead to sluggish load times, a frustrating experience for visitors, and potentially hurt your search rankings. On the other hand, strategic font choices can transform

Website Fonts Guide: Achieve Design Harmony with Lightning-Fast Performance Read More »

image optimization for website speed as part of great website design practices

Image Optimization: Boosting Your Website Speed and User Experience

Leave a Comment / Search Engine Optimisation, Web design /

Google hates slow websites! Image-heavy websites that neglect optimization seriously jeopardize their search engine rankings.  If your stunning visuals can’t be found easily, what good are they?   While visuals are undeniably powerful for attracting and engaging customers, their impact is lost on a slow-loading website. This comprehensive guide will teach you the essential strategies

Image Optimization: Boosting Your Website Speed and User Experience Read More »

website speed optimization for businesses

The Ultimate Guide to Quick Website Speed Optimization for Businesses

Leave a Comment / Web design, Search Engine Optimisation /

Imagine a potential customer arriving at your beautifully designed website, eager to learn about your business. But within seconds, frustration sets in – the page is slow to load, images crawl to appear, and their excitement wanes. By the time the content appears, they’ve bounced and your chance to convert them has vanished.  In 2024,

The Ultimate Guide to Quick Website Speed Optimization for Businesses Read More »

technical SEO for web designers

Top Technical SEO Secrets Every Web Designer Should Know

Leave a Comment / Search Engine Optimisation, Web design /

Imagine spending hours crafting a professional business website, only to have it languish in search engine obscurity. The culprit? Technical SEO oversights. And even the most talented designers can make them. Not unless you’ve unblocked the secrets of making websites that search engines adore just as much as users.  Get ready to transform into an

Top Technical SEO Secrets Every Web Designer Should Know Read More »

transactional intent of a buyer when visiting a website

Transactional Intent: How to Turn Online Searches into Sales

Leave a Comment / Search Engine Optimisation, Web design /

In our ongoing exploration of search intent, we’ve covered how to create content for informational needs and drive leads with commercial intent. Now, let’s turn those high-intent searches into real-world results with transactional intent – the art of crafting websites that seal the deal. Have you ever meticulously researched a product or service online, only

Transactional Intent: How to Turn Online Searches into Sales Read More »

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