Author name: Babafemi Adebajo

SEO agency

What Does an SEO Agency Do for a Business? (A Look Inside Our Process)

In our last post, we established why Search Engine Optimization (SEO) is essential for Nigerian businesses aiming to thrive online in 2025. You understand why you need to be visible when potential customers search on Google.  Now, the next logical question is: “Okay, but what does an SEO agency do all day to make that […]

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SEO vs PPC

What is SEO and Why Does My Nigerian Business Need It in 2025?

When you need to find some information, do you start walking your streets or do you immediately go online and type into a Search bar? Now assume the person searching is your potential customer and they’re searching for a service you offer. Will they find your business, or will they find your competitor? Online search

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common digital marketing mistakes

6 Costly Digital Marketing Mistakes We See Nigerian Businesses Make 

More Nigerian businesses are realizing complimenting their online presence with ads will help them grow faster and reach customers. However, this powerful potential is often undermined, leading to frustration and a significant wasted budget. As a digital marketing agency based right here in Lagos, we work closely with Nigerian businesses every day. We see the

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best e-commerce platforms for SEO in Nigeria

Best E-commerce Platforms for SEO in Nigeria (2025)

Nigeria’s e-commerce market is projected to hit $9.54 billion in 2025. To grab your share, your website must be optimized for search engines. If you can’t even be found, how will you compete? As a top-rated website design agency, we’ve seen first-hand what these e-commerce platforms can do and have pulled that data to create

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Edensdigital

How a Modern Website Design Can Increase Conversions for Small Businesses

8 out of 10. That’s the number of people who will form a first impression of your business after just 0.5 seconds on your website. Even if your products or services are fantastic, a negative first impression will prevent them from patronizing you.  Unfortunately, many small and medium-sized businesses miss out on potential sales and

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best e-commerce SEO platforms and their payment portal

How to Rank Your Nigerian E-commerce Store on Google: A Practical Guide

Temu! That’s the new e-commerce brand everyone is talking about. And why not?  With a potent mix of aggressive paid advertising, relentless social media campaigns, influencer marketing, clever gamification, and some SEO efforts, Temu has made it virtually impossible for the average online shopper in Nigeria not to notice them. Bad news for your e-commerce

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best website design company

Finding the Best Website Design Company in Lagos for Your Small Business

Every serious business owner in 2025 knows they need a website. Not just any website but a great website; one that showcases their brand, attracts customers, and ultimately, helps grow the business.  But with countless website design companies in Lagos, how do you choose the right one? That’s a major decision, and the sheer number

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voice search optimization for a modern web design

Why Long-Tail Keywords are Essential for Voice Search Optimization

The way people search online is changing. Instead of typing short, fragmented phrases into a search bar, many are now using their voices to ask questions, give commands, and find information.  This shift towards voice search is particularly significant in Nigeria, where mobile phone usage is high and voice assistants are becoming increasingly popular.  For

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