Author name: Babafemi Adebajo

custom website development after identifying common website errors

WordPress vs Custom Website Development: Which is Right for Your Nigerian Business (2025)?

Choosing the right foundation for your digital efforts is a critical decision your Nigerian business must make if you’re trying to create a website. The platform you select impacts everything from design flexibility and functionality to cost, maintenance, and scalability.  Two dominant approaches stand out: using the globally popular WordPress Content Management System (CMS) or […]

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AI webste design

AI Website Design in 2025: What Nigerian Businesses Need to Know

The buzz around Artificial Intelligence (AI) is impossible to ignore, and it’s rapidly making its way into web design and development. Perhaps you have heard of AI website design tools promising to build websites in minutes.  Now, what does this really mean for your Nigerian business in 2025, and can it replace the need for

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custom website costs in Nigeria being calculated by a professional web designer

Website Costs in Nigeria (2025): A Realistic Budgeting Guide for Businesses

“You need a website. And not just any website but a good one that will represent your brand.” Now, most business owners would agree with the statement above. However, the reason many business owners still do not have a website, despite knowing its significance, is because they are bothered about website costs in Nigeria. Well,

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Google Site Kit

Using Google Site Kit: Simplifying Search Console Insights for Businesses

If your website runs on WordPress, Google Site Kit offers a streamlined way to access key performance data directly within your dashboard.  But how does it connect with the more common Google Search Console (GSC), and what does this pairing mean for your business strategy?  Knowing the distinct roles of these tools and how they

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SEO agency

What Does an SEO Agency Do for a Business? (A Look Inside Our Process)

In our last post, we established why Search Engine Optimization (SEO) is essential for Nigerian businesses aiming to thrive online in 2025. You understand why you need to be visible when potential customers search on Google.  Now, the next logical question is: “Okay, but what does an SEO agency do all day to make that

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SEO vs PPC

What is SEO and Why Does My Nigerian Business Need It in 2025?

When you need to find some information, do you start walking your streets or do you immediately go online and type into a Search bar? Now assume the person searching is your potential customer and they’re searching for a service you offer. Will they find your business, or will they find your competitor? Online search

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common digital marketing mistakes

6 Costly Digital Marketing Mistakes We See Nigerian Businesses Make 

More Nigerian businesses are realizing complimenting their online presence with ads will help them grow faster and reach customers. However, this powerful potential is often undermined, leading to frustration and a significant wasted budget. As a digital marketing agency based right here in Lagos, we work closely with Nigerian businesses every day. We see the

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best e-commerce platforms for SEO in Nigeria

Best E-commerce Platforms for SEO in Nigeria (2025)

Nigeria’s e-commerce market is projected to hit $9.54 billion in 2025. To grab your share, your website must be optimized for search engines. If you can’t even be found, how will you compete? As a top-rated website design agency, we’ve seen first-hand what these e-commerce platforms can do and have pulled that data to create

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