It’s not even November, and Walmart has already dropped its Black Friday ads—an entire ten-part series of commercials, no less! You can be sure that’s just the first of many. With Black Friday and Cyber Monday (BFCM) around the corner, e-commerce businesses are scrambling to roll out their ads in a bid to reel in […]
Guide to Black Friday Ads for E-commerce Businesses Read More »
Black Friday and Cyber Monday (BFCM) are just around the corner, and for e-commerce businesses, it’s the biggest sales event of the year. Unfortunately, many businesses struggle under the pressure of BFCM. Websites crash, products sell out, and shipping delays frustrate customers. While BFCM presents a massive opportunity to boost sales, a poorly prepared online
How to Get Your E-commerce Listings Ready for Black Friday & Cyber Monday 2024 Read More »
Here’s a statistic that might make you rethink your entire digital marketing strategy: organic traffic converts at a significantly higher rate than paid traffic. Many businesses and brands spend a lot of their resources on advertising without knowing this. But give it some thought. Isn’t it more likely that those who find you through search
How Paid Media Can Boost Your Organic Traffic Read More »
As a marketing team or business owner, you know that budget is always a concern. Every naira counts, and you want to ensure your marketing investment delivers real results. With online advertising constantly changing, it can take time to know where to allocate your precious resources. And it’s not just that. Managing successful campaigns requires
How to Choose the Right Paid Media Agency for Your Brand in 2025 Read More »
When it comes to marketing, small and medium-scale enterprises can feel like they have a mountain to cross. Between creating content, managing social media, sending emails, and trying to stay ahead of the competition, all while focusing on your core products and services, it can be overwhelming. And then there’s paid media advertising… From mastering
What Paid Media Agencies Do in 2025 Read More »
Have you ever tried to solve a Rubik’s cube? Even without a blindfold, it can be a hassle. Marketing can be that way too. Especially when you’re a new or small business trying to decide on your paid media budget. You know you need to invest in online advertising to reach your audience, but how
How to Decide the Paid Media Budget for Your Business in 2025 Read More »
Let’s be honest. The online space is a mess. You’ve got thousands of content vying for your attention, social media platforms constantly changing their algorithms, and a whole bunch of shiny new marketing tactics popping up every day. It’s enough to make your head spin! In all of this, there’s one thing that has remained
6 Key Considerations When Choosing Paid Media Channels That Drive Results Read More »
Did you know that by 2027, global digital ad spending will surpass $626 billion? That’s a lot of zeros, and it shows just how much businesses globally are investing in reaching their customers online. What’s perhaps more interesting is that you don’t need to be a multinational to use paid media. Whether you’re a small
The Ultimate Guide to Paid Media Advertising in 2025 Read More »
Running a small business in Nigeria is no easy feat. You’re constantly juggling multiple roles, managing tight budgets, and striving to stand out in a crowded market. Marketing often takes a backseat, seen as an optional expense when funds are already stretched thin. But what if we told you that smart marketing, particularly through well-crafted
Effective Paid Media Strategies for Small Businesses in 2025 Read More »
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