In 2025, if you’re not online, your business is practically invisible. Most business owners will agree to this but a larger percentage can’t find the time it takes to manage their online presence like it deserves. If you’re in that category, you’ve probably thought about hiring a freelancer or a web design agency. Both can […]
Web Design Agency in Lagos vs. Freelancer: Who’s the Right Fit for You? Read More »
It’s that time of year again. The air is buzzing with Black Friday deals, and your inbox is probably overflowing with promotions from every online store imaginable. In this chaos of mega-retailers and e-commerce giants, how can your local business stand out and attract those eager holiday shoppers? A recent survey found that 68.8% of
Black Friday: Attracting Local Customers With Paid Media Read More »
The holiday season is a time of giving, and for service-based businesses, that means giving customers incredible value while boosting your bottom line. Bundling your services into attractive packages is a fantastic way to achieve both. It’s pretty straightforward. Instead of offering individual services like ornaments scattered on a table, you’re presenting a complete and
Service Packages: How to Bundle Your Offerings for Holiday Sales Read More »
It’s time to challenge the outdated notion that Black Friday is exclusively a B2C event. Forward-thinking B2B companies increasingly recognise this shopping event’s potential to attract new clients, generate leads, and drive sales. Why the shift? Because B2B buyers are evolving. With 73% of purchasing decision-makers now millennials – a generation accustomed to e-commerce and
How B2B Companies Can Use 2024 Black Friday Deals to Gain More Clients Read More »
Black Friday is the ultimate shopping showdown. To win over customers, you need to offer more than just a generic “20% off” plastered across your website. You need to think about how to make your Black Friday offers in a way that truly excites and entices your customers. 8 Black Friday Offers To Help You
8 Creative Black Friday Offers for E-commerce Stores Read More »
Why do businesses pour their hard-earned money into advertising, only to end with disappointing results? Why do some campaigns fall flat while others soar? These are questions that keep many business owners and marketers up at night. The truth is that even the most well-intentioned paid media campaigns can be derailed. And not by anything
Common Paid Media Mistakes to Avoid in 2025 (and How to Fix Them) Read More »
It’s not even November, and Walmart has already dropped its Black Friday ads—an entire ten-part series of commercials, no less! You can be sure that’s just the first of many. With Black Friday and Cyber Monday (BFCM) around the corner, e-commerce businesses are scrambling to roll out their ads in a bid to reel in
Guide to Black Friday Ads for E-commerce Businesses Read More »
Black Friday and Cyber Monday (BFCM) are just around the corner, and for e-commerce businesses, it’s the biggest sales event of the year. Unfortunately, many businesses struggle under the pressure of BFCM. Websites crash, products sell out, and shipping delays frustrate customers. While BFCM presents a massive opportunity to boost sales, a poorly prepared online
How to Get Your E-commerce Listings Ready for Black Friday & Cyber Monday 2024 Read More »
Here’s a statistic that might make you rethink your entire digital marketing strategy: organic traffic converts at a significantly higher rate than paid traffic. Many businesses and brands spend a lot of their resources on advertising without knowing this. But give it some thought. Isn’t it more likely that those who find you through search
How Paid Media Can Boost Your Organic Traffic Read More »
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