Last year, Funke, the owner of a promising online fashion boutique in Lagos, had a problem. It was early November, the air was buzzing with the promise of Black Friday, and her social media was full of beautiful product photos. The problem? Her website traffic was flat, and sales were nowhere near her target. She […]
Effective Digital Marketing Checklist for Lagos Businesses Read More »
We are incredibly thrilled and proud to announce a momentous achievement for our team. Edens Digital has been named the Best Results-Driven Digital Marketing Agency 2025 – Nigeria by the prestigious African Excellence Awards, hosted by MEA Markets! This recognition is a profound honour, not just for our agency, but for the clients who trust
Edens Digital Honoured as Nigeria’s Best Results-Driven Digital Marketing Agency 2025 Read More »
It’s 12.30 a.m. You’re hunched over your laptop, fueled by lukewarm coffee and sheer will. You’re trying to batch-create social media content for the next month, but your brain is fried. You know you need to post consistently, engage with your audience, and stay on top of the ever-changing algorithms, but you just can’t seem
11 Signs Your Nigerian Business Needs a Digital Marketing Agency Read More »
It’s that time of year again. The air is buzzing with Black Friday deals, and your inbox is probably overflowing with promotions from every online store imaginable. In this chaos of mega-retailers and e-commerce giants, how can your local business stand out and attract those eager holiday shoppers? A recent survey found that 68.8% of
Black Friday: Attracting Local Customers With Paid Media Read More »
The holiday season is a time of giving, and for service-based businesses, that means giving customers incredible value while boosting your bottom line. Bundling your services into attractive packages is a fantastic way to achieve both. It’s pretty straightforward. Instead of offering individual services like ornaments scattered on a table, you’re presenting a complete and
Service Packages: How to Bundle Your Offerings for Holiday Sales Read More »
It’s time to challenge the outdated notion that Black Friday is exclusively a B2C event. Forward-thinking B2B companies increasingly recognise this shopping event’s potential to attract new clients, generate leads, and drive sales. Why the shift? Because B2B buyers are evolving. With 73% of purchasing decision-makers now millennials – a generation accustomed to e-commerce and
How B2B Companies Can Use 2024 Black Friday Deals to Gain More Clients Read More »
Black Friday is the ultimate shopping showdown. To win over customers, you need to offer more than just a generic “20% off” plastered across your website. You need to think about how to make your Black Friday offers in a way that truly excites and entices your customers. 8 Black Friday Offers To Help You
8 Creative Black Friday Offers for E-commerce Stores Read More »
Why do businesses pour their hard-earned money into advertising, only to end with disappointing results? Why do some campaigns fall flat while others soar? These are questions that keep many business owners and marketers up at night. The truth is that even the most well-intentioned paid media campaigns can be derailed. And not by anything
Common Paid Media Mistakes to Avoid in 2025 (and How to Fix Them) Read More »
It’s not even November, and Walmart has already dropped its Black Friday ads—an entire ten-part series of commercials, no less! You can be sure that’s just the first of many. With Black Friday and Cyber Monday (BFCM) around the corner, e-commerce businesses are scrambling to roll out their ads in a bid to reel in
Guide to Black Friday Ads for E-commerce Businesses Read More »
