Let’s be honest about what your last week looked like. Perhaps you spent more time wondering why your ads are burning so much funds without results, or designing a carousel for Instagram rather than strategizing your next major partnership. The truth is that you didn’t start this business to become a part-time graphic designer or […]
Why DIY Marketing is Slowing Down Your Scale in 2026 Read More »
Why are your competitors still outranking you on Google? It’s a frustrating question, especially when you feel like you’ve done everything right. You installed Yoast SEO and diligently chased those green lights. You’ve invested time and money into creating strong, valuable content targeting the right keywords. Your website is fast, mobile-friendly, and technically sound. You’ve
The Ultimate Guide to Link Building for Nigerian Businesses in 2025 Read More »
A brilliant business idea is never enough. If you want your brand to be official in Nigeria, the first step is to register a business name with CAC. As growth partners for startups and a leading digital marketing agency in Nigeria, we believe a strong foundation begins with establishing your legal and digital presence from day
How to Register a Business Name with CAC in 2025: A Step-by-Step Guide Read More »
Imagine you’ve just set aside a marketing budget for your business. Let’s say it’s ₦1,000,000. For a growing Nigerian business, that’s a significant investment. Now comes the hard part: where do you put that money to get the absolute best return? You hear about two powerful options constantly. The first is SEO, a mysterious art
SEO vs PPC in 2025: Which is a Better Investment for Small Businesses in Nigeria? Read More »
Last year, Funke, the owner of a promising online fashion boutique in Lagos, had a problem. It was early November, the air was buzzing with the promise of Black Friday, and her social media was full of beautiful product photos. The problem? Her website traffic was flat, and sales were nowhere near her target. She
Effective Digital Marketing Checklist for Lagos Businesses Read More »
Ever tried to open a website on your phone and given up because it took too long to load? Your customers feel that same frustration when they load your website and encounter a slow website. Such a performance will cost you money except you fix it. This is where Google’s Core Web Vitals come into
A Nigerian Business Owner’s Guide to Core Web Vitals (LCP, INP, & CLS) Read More »
If your website runs on WordPress, Google Site Kit offers a streamlined way to access key performance data directly within your dashboard. But how does it connect with the more common Google Search Console (GSC), and what does this pairing mean for your business strategy? Knowing the distinct roles of these tools and how they
Using Google Site Kit: Simplifying Search Console Insights for Businesses Read More »
In our last post, we established why Search Engine Optimization (SEO) is essential for Nigerian businesses aiming to thrive online in 2025. You understand why you need to be visible when potential customers search on Google. Now, the next logical question is: “Okay, but what does an SEO agency do all day to make that
What Does an SEO Agency Do for a Business? (A Look Inside Our Process) Read More »
When you need to find some information, do you start walking your streets or do you immediately go online and type into a Search bar? Now assume the person searching is your potential customer and they’re searching for a service you offer. Will they find your business, or will they find your competitor? Online search
What is SEO and Why Does My Nigerian Business Need It in 2025? Read More »
