SEO vs PPC in 2025: Which is a Better Investment for Small Businesses in Nigeria?

Leave a Comment / Search Engine Optimisation, Digital marketing, Google ads / Babafemi Adebajo

Imagine you’ve just set aside a marketing budget for your business. Let’s say it’s ₦1,000,000. For a growing Nigerian business, that’s a significant investment. Now comes the hard part: where do you put that money to get the absolute best return? You hear about two powerful options constantly. The first is SEO, a mysterious art […]

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Effective Digital Marketing Checklist for Lagos Businesses

Leave a Comment / Digital marketing, Marketing, Search Engine Optimisation / Segun Apejua

Last year, Funke, the owner of a promising online fashion boutique in Lagos, had a problem. It was early November, the air was buzzing with the promise of Black Friday, and her social media was full of beautiful product photos. The problem? Her website traffic was flat, and sales were nowhere near her target. She

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A Nigerian Business Owner’s Guide to Core Web Vitals (LCP, INP, & CLS)

Leave a Comment / Web design, Search Engine Optimisation, Website maintenance / Olubayo Samuel

Ever tried to open a website on your phone and given up because it took too long to load? Your customers feel that same frustration when they load your website and encounter a slow website. Such a performance will cost you money except you fix it. This is where Google’s Core Web Vitals come into

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Using Google Site Kit: Simplifying Search Console Insights for Businesses

Leave a Comment / Search Engine Optimisation / Babafemi Adebajo

If your website runs on WordPress, Google Site Kit offers a streamlined way to access key performance data directly within your dashboard. But how does it connect with the more common Google Search Console (GSC), and what does this pairing mean for your business strategy? Knowing the distinct roles of these tools and how they

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What Does an SEO Agency Do for a Business? (A Look Inside Our Process)

Leave a Comment / Search Engine Optimisation / Babafemi Adebajo

In our last post, we established why Search Engine Optimization (SEO) is essential for Nigerian businesses aiming to thrive online in 2025. You understand why you need to be visible when potential customers search on Google. Now, the next logical question is: “Okay, but what does an SEO agency do all day to make that

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What is SEO and Why Does My Nigerian Business Need It in 2025?

Leave a Comment / Search Engine Optimisation / Babafemi Adebajo

When you need to find some information, do you start walking your streets or do you immediately go online and type into a Search bar? Now assume the person searching is your potential customer and they’re searching for a service you offer. Will they find your business, or will they find your competitor? Online search

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Best E-commerce Platforms for SEO in Nigeria (2025)

Leave a Comment / Ecommerce, Search Engine Optimisation, Web design / Babafemi Adebajo

Nigeria’s e-commerce market is projected to hit $9.54 billion in 2025. To grab your share, your website must be optimized for search engines. If you can’t even be found, how will you compete? As a top-rated website design agency, we’ve seen first-hand what these e-commerce platforms can do and have pulled that data to create

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best e-commerce SEO platforms and their payment portal

How to Rank Your Nigerian E-commerce Store on Google: A Practical Guide

Leave a Comment / Ecommerce, Search Engine Optimisation / Babafemi Adebajo

Temu! That’s the new e-commerce brand everyone is talking about. And why not? With a potent mix of aggressive paid advertising, relentless social media campaigns, influencer marketing, clever gamification, and some SEO efforts, Temu has made it virtually impossible for the average online shopper in Nigeria not to notice them. Bad news for your e-commerce

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voice search optimization for a modern web design

Why Long-Tail Keywords are Essential for Voice Search Optimization

Leave a Comment / Search Engine Optimisation / Babafemi Adebajo

The way people search online is changing. Instead of typing short, fragmented phrases into a search bar, many are now using their voices to ask questions, give commands, and find information. This shift towards voice search is particularly significant in Nigeria, where mobile phone usage is high and voice assistants are becoming increasingly popular. For

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SEO vs PPC in 2025: Which is a Better Investment for Small Businesses in Nigeria?

Effective Digital Marketing Checklist for Lagos Businesses

A Nigerian Business Owner’s Guide to Core Web Vitals (LCP, INP, & CLS)

Using Google Site Kit: Simplifying Search Console Insights for Businesses

What Does an SEO Agency Do for a Business? (A Look Inside Our Process)

What is SEO and Why Does My Nigerian Business Need It in 2025?

Best E-commerce Platforms for SEO in Nigeria (2025)

How to Rank Your Nigerian E-commerce Store on Google: A Practical Guide

Why Long-Tail Keywords are Essential for Voice Search Optimization

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