Web design

Web design practices, programmer engineering and coding website on augmented reality interface screens. developer project engineer programming software or application design, Cartoon illustration

Unethical Web Design Practices: Common Red Flags to Avoid

Finding the right web designer is crucial for building a successful online presence. However, the web design industry has its share of unethical practices. From misleading claims to hidden fees, some web designers waste your time and money, and can actively harm your brand’s reputation and long-term visibility. Arm yourself with knowledge about the most […]

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Boost Website Conversions: The Power of Data-Driven Web Design 

Web design is no longer purely an exercise in aesthetics. Today, the most successful websites are those strategically built upon a deep understanding of user behaviour. That’s where data-driven design comes in. By meticulously analysing your website analytics, you gain actionable insights that inform design decisions and boost website conversions. This approach replaces intuition with

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Corporate worker conducting web analytics to inform strategy and boost web conversions

Web Analytics: The Key to Designing for SEO Success

In the past, website design was often driven primarily by aesthetics or what “looked good” to the brand team. However, for the smartest brands today, a truly successful website needs to appeal to both human visitors and the algorithms that drive search results. That’s where the power of web analytics comes in. Web analytics go

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building a landing page for an email list while A/B Testing different elements

A/B Testing for Web Design: A Critical Key to Higher Conversions

Designing a website often involves a mix of intuition, best practices, and a dash of personal preference. But what if you could eliminate guesswork and let your actual website visitors decide what works best? That’s where A/B testing comes in. It’s a data-driven approach that can transform how you optimise your website for success. Think

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Olubayo Samuel Edensdigital Founder receiving the award for top web development agency in Lagos on behalf of company

Edens Digital Wins Prestigious Award for Top Web Development Agency in Lagos

We’re thrilled to announce that Edens Digital has been recognized as the Top Web Development Company in Lagos State by the Reecho World Biz and Top Notch Nigeria Businesses and Professionals Award! This prestigious honour celebrated at the Lagos Oriental Hotel on April 17th, 2024, acknowledges our dedication to providing exceptional web development services which

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conversational search by a black man

Is Your Website Ready for Conversational Search? The Importance of Voice UI and AI Chatbots

Typing is so 2022. More and more, people expect to interact with technology simply by using their voice or typing the way they speak. From smart speakers to website chatbots, conversational search is transforming how users find information and interact with businesses online. Is your website ready to join the conversation? If not, you risk

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SEO-friendly animation for website design

Essential SEO-Friendly Animation Techniques for Website Design

Animations add visual flair and interactivity to websites. This is why it is not surprising that many more websites are using animations to improve their aesthetic appeal. However, if done poorly, these animations can slow down your page load times and hurt your SEO performance. Studies show that a B2B site that loads in 1 second has a conversion rate 3x higher than

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Semantic HTML for SEO: Best Design Practices for Websites in 2025

Thought you fixed your website’s search visibility issues by focusing on Information Architecture. While IA is crucial, there’s another layer that impacts how well search engines truly understand your content: Semantic HTML. It involves using HTML tags that convey meaning, not just visual style. Why Semantic HTML Matters for SEO Think of semantic HTML as

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image depicting information architecture in website design

Information Architecture for SEO: Essential Benefits, Principles, and Tools

Have you ever built a beautiful website that feels invisible in search results? Sometimes, it’s not that you’re not creating content people are searching for; it may be that you have a poorly planned information architecture (IA). Information architecture determines how your website’s content is organised and labelled. Think of it as the structure supporting

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