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Author name: Babafemi Adebajo

technical SEO plugin and tools deployed for local SEO and website layout improvement

Top 5 SEO Plugin for WordPress in 2025: Our Expert Picks

Leave a Comment / Search Engine Optimisation /

With 5750 new web pages published on the internet per minute according to Internet Live stats, businesses and brands with websites must understand that optimising their websites for search engines (SEO) is no longer optional. Powerful SEO plugins act as your digital toolbox, helping you improve visibility, attract organic traffic, and ultimately drive conversions. However, […]

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Ongoing Website Management: The Secret Ingredient for Online Success

Leave a Comment / Web design, Search Engine Optimisation /

Many businesses make the mistake of thinking their website is complete upon launch. They view their website as a “set it and forget it” project. In reality, a successful website requires continuous attention and optimisation. Think of it like a car requiring ongoing care to perform its best. Let’s explore why ongoing website management isn’t

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Web designer using persuasive design techniques to encourage decisions that boost conversions

Persuasive Design Techniques: Ethical Considerations for Designers

Leave a Comment / Web design /

Web designers wield immense power to shape a user’s choices. From the colours we select to the placement of buttons, subtle design decisions can have a profound impact on how people interact with a website. While this power can be harnessed for good, it’s equally important to be aware of persuasive design techniques that can

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Web design practices, programmer engineering and coding website on augmented reality interface screens. developer project engineer programming software or application design, Cartoon illustration

Unethical Web Design Practices: Common Red Flags to Avoid

Leave a Comment / Web design /

Finding the right web designer is crucial for building a successful online presence. However, the web design industry has its share of unethical practices. From misleading claims to hidden fees, some web designers waste your time and money, and can actively harm your brand’s reputation and long-term visibility. Arm yourself with knowledge about the most

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Website Conversion rate optimization concept illustration

Boost Website Conversions: The Power of Data-Driven Web Design 

Leave a Comment / Web design /

Web design is no longer purely an exercise in aesthetics. Today, the most successful websites are those strategically built upon a deep understanding of user behaviour. That’s where data-driven design comes in. By meticulously analysing your website analytics, you gain actionable insights that inform design decisions and boost website conversions. This approach replaces intuition with

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designing high-converting landing pages and brainstorming location of CTAs to ensure website personalization

Website Personalization: The Key to Increased Conversions and Customer Loyalty

Leave a Comment / Uncategorized /

The days of a cookie-cutter, generic website experience are fading fast. Today’s consumers crave personalized interactions that demonstrate brands understand their unique needs and preferences. Website personalization is the solution, allowing you to tailor content, offers, and recommendations based on a visitor’s characteristics and behaviour. Done right, it’s the key to not only boosting conversions

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Corporate worker conducting web analytics to inform strategy and boost web conversions

Web Analytics: The Key to Designing for SEO Success

Leave a Comment / Search Engine Optimisation, Web design /

In the past, website design was often driven primarily by aesthetics or what “looked good” to the brand team. However, for the smartest brands today, a truly successful website needs to appeal to both human visitors and the algorithms that drive search results. That’s where the power of web analytics comes in. Web analytics go

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building a landing page for an email list while A/B Testing different elements

A/B Testing for Web Design: A Critical Key to Higher Conversions

Leave a Comment / Marketing, Web design /

Designing a website often involves a mix of intuition, best practices, and a dash of personal preference. But what if you could eliminate guesswork and let your actual website visitors decide what works best? That’s where A/B testing comes in. It’s a data-driven approach that can transform how you optimise your website for success. Think

A/B Testing for Web Design: A Critical Key to Higher Conversions Read More »

interlinking of pillar page and topic clusters

Do SEO Right: The Power of a Pillar Page & Topic Clusters

Leave a Comment / Uncategorized /

If you’ve been blogging for a while but feel like those “quick win” traffic spikes aren’t happening anymore, you’re not alone. The way people search and how Google understands content has evolved significantly. Search engines now prioritize websites that demonstrate in-depth expertise on specific topics. This is where the strategic duo of pillar pages and

Do SEO Right: The Power of a Pillar Page & Topic Clusters Read More »

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