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Author name: Babafemi Adebajo

maximize ROI by choosing landing pages over instagram DM for your ad campaign

Are Instagram DMs Draining Your Marketing Budget? Switch to Landing Pages

Leave a Comment / Digital marketing /

Landing pages can be a game-changer for Instagram ad campaigns. Have you ever run an Instagram ad campaign focused on direct messaging (DMs) and found yourself overwhelmed by the volume of inquiries? While Instagram is a fantastic platform for building brand awareness and engaging with your audience, managing a high-volume lead generation campaign solely through […]

Are Instagram DMs Draining Your Marketing Budget? Switch to Landing Pages Read More »

choosing-website-fonts-in-web-design

Website Fonts Guide: Achieve Design Harmony with Lightning-Fast Performance

Leave a Comment / Search Engine Optimisation, Web design /

The choice of website fonts might seem purely aesthetic but they play a surprisingly significant role in your website’s speed, user experience, and even search engine visibility.  Unoptimized fonts can lead to sluggish load times, a frustrating experience for visitors, and potentially hurt your search rankings. On the other hand, strategic font choices can transform

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image optimization for website speed as part of great website design practices

Image Optimization: Boosting Your Website Speed and User Experience

Leave a Comment / Search Engine Optimisation, Web design /

Google hates slow websites! Image-heavy websites that neglect optimization seriously jeopardize their search engine rankings.  If your stunning visuals can’t be found easily, what good are they?   While visuals are undeniably powerful for attracting and engaging customers, their impact is lost on a slow-loading website. This comprehensive guide will teach you the essential strategies

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website speed optimization for businesses

The Ultimate Guide to Quick Website Speed Optimization for Businesses

Leave a Comment / Web design, Search Engine Optimisation /

Imagine a potential customer arriving at your beautifully designed website, eager to learn about your business. But within seconds, frustration sets in – the page is slow to load, images crawl to appear, and their excitement wanes. By the time the content appears, they’ve bounced and your chance to convert them has vanished.  In 2024,

The Ultimate Guide to Quick Website Speed Optimization for Businesses Read More »

technical SEO for web designers

Top Technical SEO Secrets Every Web Designer Should Know

Leave a Comment / Search Engine Optimisation, Web design /

Imagine spending hours crafting a professional business website, only to have it languish in search engine obscurity. The culprit? Technical SEO oversights. And even the most talented designers can make them. Not unless you’ve unblocked the secrets of making websites that search engines adore just as much as users.  Get ready to transform into an

Top Technical SEO Secrets Every Web Designer Should Know Read More »

transactional intent of a buyer when visiting a website

Transactional Intent: How to Turn Online Searches into Sales

Leave a Comment / Search Engine Optimisation, Web design /

In our ongoing exploration of search intent, we’ve covered how to create content for informational needs and drive leads with commercial intent. Now, let’s turn those high-intent searches into real-world results with transactional intent – the art of crafting websites that seal the deal. Have you ever meticulously researched a product or service online, only

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understanding navigational intent in website design

Navigational Intent: The Key to Effortless Web Design that Guides Visitors to Your Destination

Leave a Comment / Web design, Search Engine Optimisation /

Ever struggled to find what you need on a website, even when you know the brand? This frustrating experience is where navigational intent comes into play, and where expert web design makes all the difference. Understanding different search intents is key to creating a website that truly serves your audience. We’ve explored informational intent and

Navigational Intent: The Key to Effortless Web Design that Guides Visitors to Your Destination Read More »

understanding commercial intent drives conversion

Commercial Intent: The Key to Content that Drives Conversions

Leave a Comment / Uncategorized /

Crafting a successful content strategy means understanding the different reasons people search online. In our previous posts, we explored the power of search intent and how to master informational intent for thought leadership. Now, let’s dive into commercial intent – where potential customers are actively seeking solutions and ready to make decisions about a purchase.

Commercial Intent: The Key to Content that Drives Conversions Read More »

understanding informational intent in voice and AI search

Informational Intent: How to Craft Outstanding Content in the Generative AI Age

Leave a Comment / Search Engine Optimisation /

Tired of wading through shallow, AI-generated articles that lack the depth and nuance your audience craves? You need to flip the script and gift your audience something more. Across many industries, the stakes have never been higher, and generic information simply won’t cut it. The rise of AI content tools presents a huge opportunity to

Informational Intent: How to Craft Outstanding Content in the Generative AI Age Read More »

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