Author name: Babafemi Adebajo

Google Merchant Center

A Quick Guide to Google Merchant Center for Nigeria (2025)

How would you feel if your products appeared right at the top of Google, complete with images, prices, and your store name, whenever potential customers in Nigeria search for what you sell?  Good, right?  What if you could make it happen instead of just imagining it? That’s the power of Google Shopping, and the key […]

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best e-commerce platforms for SEO in Nigeria

Best E-commerce Platforms for SEO in Nigeria (2025)

Nigeria’s e-commerce market is projected to hit $9.54 billion in 2025. To grab your share, your website must be optimized for search engines. If you can’t even be found, how will you compete? As a top-rated website design agency, we’ve seen first-hand what these e-commerce platforms can do and have pulled that data to create

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Edensdigital

How a Modern Website Design Can Increase Conversions for Small Businesses

8 out of 10. That’s the number of people who will form a first impression of your business after just 0.5 seconds on your website. Even if your products or services are fantastic, a negative first impression will prevent them from patronizing you.  Unfortunately, many small and medium-sized businesses miss out on potential sales and

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best e-commerce SEO platforms and their payment portal

How to Rank Your Nigerian E-commerce Store on Google: A Practical Guide

Temu! That’s the new e-commerce brand everyone is talking about. And why not?  With a potent mix of aggressive paid advertising, relentless social media campaigns, influencer marketing, clever gamification, and some SEO efforts, Temu has made it virtually impossible for the average online shopper in Nigeria not to notice them. Bad news for your e-commerce

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best website design company

Finding the Best Website Design Company in Lagos for Your Small Business

Every serious business owner in 2025 knows they need a website. Not just any website but a great website; one that showcases their brand, attracts customers, and ultimately, helps grow the business.  But with countless website design companies in Lagos, how do you choose the right one? That’s a major decision, and the sheer number

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voice search optimization for a modern web design

Why Long-Tail Keywords are Essential for Voice Search Optimization

The way people search online is changing. Instead of typing short, fragmented phrases into a search bar, many are now using their voices to ask questions, give commands, and find information.  This shift towards voice search is particularly significant in Nigeria, where mobile phone usage is high and voice assistants are becoming increasingly popular.  For

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how to find long-tail keywords

How to Find Long-Tail Keywords Using Google Search Console in 2025

Long-tail keywords are a must-use if you want to create a successful SEO strategy. They’re specific, targeted phrases that often convert better than broader, more generic keywords.  But how do you find these valuable long-tail keywords?  While there are many keyword research tools, one of the best resources (and it’s free too) is Google Search

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digital marketing ROI

Digital Marketing ROI for Nigerian Businesses in 2025: What to Expect

Studies suggest that many businesses globally waste over 25% of their marketing budget due to poor tracking and inefficiencies.  That translates to a lot of wasted Naira here in Nigeria, where businesses are investing more in online marketing. If you’re not carefully calculating your digital marketing ROI, you might as well be throwing money away. 

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