Long-tail keywords are a must-use if you want to create a successful SEO strategy. They’re specific, targeted phrases that often convert better than broader, more generic keywords. But how do you find these valuable long-tail keywords? While there are many keyword research tools, one of the best resources (and it’s free too) is Google Search […]
How to Find Long-Tail Keywords Using Google Search Console in 2025 Read More »
“You’re the second web design agency we are giving this project to, and we cannot afford another failure. Are you sure you can deliver?” A client asked us this a few months ago, their voice laced with hope and apprehension. From experience, we know that this client’s experience is not unique. Many business owners in
How to Choose a Web Design Agency in Nigeria Read More »
Studies suggest that many businesses globally waste over 25% of their marketing budget due to poor tracking and inefficiencies. That translates to a lot of wasted Naira here in Nigeria, where businesses are investing more in online marketing. If you’re not carefully calculating your digital marketing ROI, you might as well be throwing money away.
Digital Marketing ROI for Nigerian Businesses in 2025: What to Expect Read More »
It’s 12.30 a.m. You’re hunched over your laptop, fueled by lukewarm coffee and sheer will. You’re trying to batch-create social media content for the next month, but your brain is fried. You know you need to post consistently, engage with your audience, and stay on top of the ever-changing algorithms, but you just can’t seem
11 Signs Your Nigerian Business Needs a Digital Marketing Agency Read More »
“How much do you think will be enough for my ads?” A client asked us this question last year after reaching out that he wanted to run ads for his course. He had big dreams of reaching a wide audience and selling out his program. We see this all the time. Nigerian businesses eager to
Digital Marketing Budget for Nigerian Businesses in 2025: How Much is Enough? Read More »
In 2025, if you’re not online, your business is practically invisible. Most business owners will agree to this but a larger percentage can’t find the time it takes to manage their online presence like it deserves. If you’re in that category, you’ve probably thought about hiring a freelancer or a web design agency. Both can
Web Design Agency in Lagos vs. Freelancer: Who’s the Right Fit for You? Read More »
It’s that time of year again. The air is buzzing with Black Friday deals, and your inbox is probably overflowing with promotions from every online store imaginable. In this chaos of mega-retailers and e-commerce giants, how can your local business stand out and attract those eager holiday shoppers? A recent survey found that 68.8% of
Black Friday: Attracting Local Customers With Paid Media Read More »
The holiday season is a time of giving, and for service-based businesses, that means giving customers incredible value while boosting your bottom line. Bundling your services into attractive packages is a fantastic way to achieve both. It’s pretty straightforward. Instead of offering individual services like ornaments scattered on a table, you’re presenting a complete and
Service Packages: How to Bundle Your Offerings for Holiday Sales Read More »
It’s time to challenge the outdated notion that Black Friday is exclusively a B2C event. Forward-thinking B2B companies increasingly recognise this shopping event’s potential to attract new clients, generate leads, and drive sales. Why the shift? Because B2B buyers are evolving. With 73% of purchasing decision-makers now millennials – a generation accustomed to e-commerce and
How B2B Companies Can Use 2024 Black Friday Deals to Gain More Clients Read More »
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